Microsoft opens first authorized store in Brazil and Latin America – iG Technology

A year after the acquisition of Nokia devices area for Microsoft, the process of brand substitution is also beginning to happen in Brazil. Along the refurbishment of more than 50 points of sale distributed among 13 Brazilian states, Microsoft opened the first store in Brazil authorized. The first authorized store is also the first in South America, and is in the Shopping Eldorado in São Paulo, the property of Eagle Telecom, which owns 27 other retail outlets of the brand in the country.

In addition to the Lumia family of smartphones and accessories, the new Microsoft stores will sell the other products that make up the company’s portfolio, such as Office 365 licenses, Xbox Live cards, Gold Live and Skype, among others.

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First line of the Apple Store SP waits 18 hours and leave without buying anything

Currently, Microsoft has its own stores in the United States, Canada and Puerto Rico. With the Nokia stores, which will go through the reformulation worldwide, the company now also operating in markets such as Europe and South America through authorized dealers. In Brazil, the shops and kiosks using the franchise model with partners and Telecom Eagle Nextop and there are still plans to expand to almost triple the number of outlets by the end of 2016.

Experience with the use of Kinect

In addition to exchanging the facade, furniture and expanding the product offering, the space will receive shelves Smart. The system uses the Kinect, Microsoft’s motion sensor, the most popular application is as an accessory for Xbox video games, to identify the need of the client and interact with it in real time, transforming the shopping experience of Microsoft products and services. An example of this is when a person looks or takes any product on display. At the same time, videos about the product are displayed on the screen of a compatible TV and accessories are suggested.

The Kinect will also be used as the tool for retailers who still understand better the desires and needs of consumers. The application used in this case will be the HeatMapping, which is a heat mapping and store traffic, monitoring the movement of clients within it. With this data, the stores may be more prepared to make available on their shelves exactly what the consumer search and where he expects the product is.