In the Park Ibirapuera in São Paulo, an exhibition mixing art with technology. Everything for the visitor to understand that not always garbage, in fact, is rubbish. Each year, more than 76 million tons and only 3% of this total is recycled.
The clear water can cleanse the world. Reverse is the display showing ways to reverse our destiny to create mountains of garbage in the landscape of our lives.
Each case is different. A family of seven can produce in a week, roughly the same amount of garbage that a girl alone.
“There are three thousand square meters of information in a playful way as well, easily accessible, and what we want is to change people’s behavior across waste, “explains Mário Domingos Donizeti, scientific curator of the Reverse Display.
Things are in the world and many are on the ground longer than us. Tires, batteries need special disposal, but will always be reflections of their stay in the world. Interactive games involve us moving and beauty until we discover that we are badly as the recycling of waste.
“The exhibition idea was how we create and takes this content and teaches people in a fun, interactive way , positive to participate in this movement with us and engage them to make this world better with us, “says Simone Veltri, Social and Environmental Affairs manager display the creator company.
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