Ralph Lauren joins the technology of dressing – Economic

After the ‘smart’ watches, the trend of the moment is a ‘wearable tech’ – or the technology that dress. The American Ralph Lauren Polo posed this week to sell your first ‘smart’ t-shirts.

Apple set the tone, but the craze of ‘smart’ has moved from phones to watches and from these to the fashion. In the ‘fashion weeks’ around the world has become common to see young designers to make an impression by presenting collections smart, connected and responsive to light, sound and heat. Ralph Lauren also joined and, after a period of testing and adjustments – in the US 2014 Tennis Open -., Put on sale a few days ago, his first ‘smart shirt’

As with most of the brands to present ‘wearable techs’ – for example: Swarovski, Tommy Hilfiger, Montblanc, Tag Heuer, Victoria’s Secret, Gucci and Samsung – the focus of this first foray of the brand in the market’ smart ”s health in the monitoring of sleep and physical activity. The sensors ‘shirt tech’ are linked in the chest to make the reading of biological and physiological information – such as heart rate, breathing and levels of stress provided – through an application created for this purpose. “The technology has evolved to a point where it can now be synthesized with clothing. It was impossible six months ago, at least the way in which you can use now. The goal is now merging this technology with all types of clothing. It to five years will be a crazy trend, “he told” The Guardian “David Lauren, son of Ralph and vice president of the company.

Since the 28th that, for $ 295 (about 265 euros) the Ralph Lauren Polo ‘shirt tech’ can be purchased in the ‘website’ and the brand stores.

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Understand the impact of technology in collaborative economy – Digital Look

Even if you do not make the slightest idea is collaborative economy in one way or another you have also lives this reality. A study by the George Mason University in Washington, points out that car sharing, houses and other services is transforming the world economy. The reproduction of music and videos online, collaborative finance (such as crowdfunding), recruitment of personnel and online facilities and car sharing are the main examples of this new moment. It is estimated that these sectors should reach revenues of 335 billion dollars by 2025 worldwide. . A big step compared to the current revenue of 15 billion dollars

The collaborative economy is not new; but recently, the popularization of mobile technology has given a much greater extent the concept – the result is a big enough impact that bothers the traditional market. Netflix, for example, ended the – until then – powerful Blockbuster (and many neighborhood car rental companies as well). The Waze practically retired any other GPS service on smartphones. Taxi drivers attack, they stop cities, and require the abolition or overhaul of Uber. And for some time now, the hotel chain around the world criticized the unfair competition Airbnb

Established in 2009, the Uber is the most popular platform. – And controversial – collaborative economy. A startup that has created an online system for rental drivers is present in 300 cities of 55 countries and is valued at $ 45 million. If you think about it, the Uber is not a revolutionary idea, after all the executive transport has been around for a long time. Again, the impact it is all connected to technology, more precisely to the application itself and the ease of use and access.

While taxi drivers accuse the Uber of being “pirates drivers” and illegal, the company He defends himself and says he can not be treated as a public transport company, after all is a digital business enterprises. Which makes sense. But really, lack regulation of service. On the other hand, in this case, one must consider that before the Uber simply did not exist such service online.

Created in 2008, Airbnb is an online platform for ordinary people to advertise and booking accommodation over the internet. The travel startup is valued at $ 20 billion and is present in more than 34,000 cities in 190 countries. In Brazil already has 45,000 locations and more than one million users.

The accommodation offered in Airbnb is on average 40% cheaper than the daily of a hotel in the same area. Because it is cheaper, the platform enables greater access; that is, more people can travel and food tourism in different cities. But, just as happens in Uber, the hotel chain complains and says that lack regulations -. Which disrupts the game

For market analysts and economists, the analysis of this new scenario is that the services with traditional models – some even exceeded – if they want to stay competitive will have to innovate and review its structure. For us, the users of these services, the interesting thing is that competition drives up standards of care. So in addition to any economic question, the most positive impact is for the consumer

One thing is certain:. No return, the market will have to adapt. Who won we are. But this whole controversy still goes away. Meanwhile, enjoy the space to also leave a review on this new reality. What do you think of the collaborative economy? Join leave your comment on our website … Oh, and if you missed the first story of this “New Economy” series, check out the story of the fight between the TV cable operators and Netflix. I wonder who is right, huh

Next week we will bring examples of the “Uberização” of the economy -! Other services that decided to innovate and are betting on the same format. Do not miss and get inside.

technology can protect women from sexual violence – R7

Unfortunately, it is increasingly common to read news about cases of rape against women of all ages and locations. And more and more is discussed solutions to this growing problem. Some scientists thought of accessories that can be used by women to protect themselves from attackers

Photo: Press Release / Mount R7

Pentagon has strong partners to develop technology – the Minute News

The FlexTech Alliance consists of Apple, Boeing and Harvard and will collaborate with the Pentagon in order to develop a wearable technology, reports Reuters.

According to the information given by the Secretary of Defense US, Ash Carter, the partnership will serve to print electronic parts in 3D with built-in sensors so that the soldiers have access to them.

The project will have the contribution of 75 million dollars, about 66.5 million euros, the US government over the next five years. Since private companies will invest $ 90 million (approximately EUR 79 million), and local authorities will give 5 million dollars (approximately EUR 4.4 million).

Technology is key to production growth – Rural Channel

Expointer 2015 has started with a lot of information to farmers who are with the Rural Channel. On Saturday morning, the 29th, the first forum of this issue dealt with technology applied to the development of production . The Agroencontro Agro Brasoja, in partnership with the Rural Channel, showed examples of success of the Agricultural Cooperative and Industrial Não-Me-Toque (Cotrijal) and Rio Grande Institute of Rice (Irga).

The director of Agro Brasoja, Antonio Sartori, introduced the grain market scenarios and the effects of long-term focus on scientific research for productivity gain

-. The Rio Grande do Sul harvested record crop of 32 million tons of grain. This is a win – said the director of Agro Brasoja

The participants of the meeting discussed the pursuit of excellence for information and representatives of Cotrijal presented the Ciclus Project -.. Precision Agriculture, Soybean and Corn

As the president of Cotrijal, Nei César Mânica, the concern of the cooperative is in the application of knowledge acquired through science in the production process

-. In 30 years Brazil has doubled productivity. And it’s not easy to find high yields using technology -. Said Mânica

Also participating in the forum the manager of the Research Division of the Irga, Rodrigo Schenfeld, Marcio Santos, Marketing Manager of Monsato, the state governor of Rio Grande do Sul, Ivo Sartori, and the Secretary of Agriculture and State Farming, Ernani Polo. The panel was broadcast live from the Exhibition Centre Assis Brazil, Esteio (RS).

Russia tests new frigate advanced technology – Sputnik Brazil

Defense

08.29.2015 13:05 Short URL

The Russian Black Sea Fleet will soon receive its most advanced frigate at this time, according to the television channel Zvezda.

The crew is committed to testing the ship’s life support systems, which is equipped with analogs without weapons across the Russian Navy.

The tests include the firing of missiles, artillery exercises and torpedoes.

Among the primary functions of the ship 125 meters are air defense, escort and anti-submarine defense.

The frigate is equipped with two vertical supersonic cruise missiles Kalibr SS-N-27, located below the RBU-6000 torpedo launchers of 213 millimeters, standing in front of the bridge.

The ship is also equipped with advanced electronic warfare systems, including air search radars and surface, as well as a radar fire control.

In early July, the Admiral Grigorovich attended the 7th Maritime Defense International Exhibition in St. Petersburg.

Secretary of Science and Technology DF is indicated to preside … – Globo.com

The Secretary of Science, Technology and Innovation of the Federal District, Paulo Sergio Salles, was appointed by the government to assume the presidency of the Regulatory Agency for Water, Energy and Sanitation (Adasa). The name must be evaluated by the Legislature in September. There is no date set for the approval, or to taking office.

The secretariat confirmed the statement, but said Salles remains in charge of the folder until the case is enjoyed by Members. No word on who will take the office if the current head is led to the regulator. The G1 tried to talk to Salles, but was told he was in a meeting all afternoon.

According to Adasa, the mandate of the current director, Vinicius Benevides, ends in early September. He may be reappointed, but the definition is up to the Buriti and the House.

If Salles indication is approved by the district, it has 30 days from the publication in the Gazette to take over the mandate of 5 years. After taking office, he can only lose the position “in the event of resignation, judicial conviction has become final or administrative disciplinary process.”

Retired from the University of Brasilia (UNB) as an associate professor, Salles was CEO of the Foundation for Research Support (FAP-DF) during Agnelo Queiroz government. He is also vice-chairman of the Paranoá River Basin Committee.

The transfer of Salles for the command of Adasa should encourage the organization of the World Water Forum, held in Mexico City in 2018. The indication the secretary would have been formulated by the governor Rodrigo Rollemberg in partnership with the international committee that organizes the event. In April, Salles represented the GDF in the 2015 edition of the Forum, in South Korea.

Surprise
Representatives of the academic community say face with “surprise and concern” changing station. Dean of Research and Graduate Studies at UNB, Jaime Santana said he learned of the statement on Thursday (27). He said the secretary himself was surprised by the news.

“The community is concerned because we have a long claim, a long work in Mexico City so there is a serious secretariat, dedicated to the promotion of science. This does not it was possible for many years, but we now with a sensitive governor to the topic and a secretary as Paul. Of course he will do a good job in Adasa, but the continuity of the secretariat concerns us, “he said.

Santana told the G1 has not seen, so far, no sign that the academic community will be consulted in choosing the eventual successor if the change is confirmed. He said the industry was making driving researchers “very happy, despite financial difficulties.”

Why empower women through technology is a matter … – Techworld

In Brazil, a computer scientist Sue Black talks about history and the importance of inspiring new generations of women to careers in technology

It is likely that the vocation to inspire women in technology and accurate has been one of the effects side of the profession and of course gender issue of Dr. Sue Black. At 53, the computer scientist is invited frequently to talk about his career which led her to be considered one of the ten most influential women in the UK technology by The Guardian. That’s how she ended up on Friday morning (28) in the neighborhood of the southern area of ​​São Paulo

Invited to participate in the “Women in Technology – Pioneers of Britain and Brazil.”, An event promoted by British diplomatic mission, Sue is also responsible for “save” another milestone in computing, Bletchley Park. The location was the main military installation by the British government during the Second World War and “office” of the illustrious mathematician Alan Turing, considered by many the father of modern computing and pioneer in artificial intelligence. Sue engaged a successful campaign to preserve the site and legacy of Turing.

For the scientist and teacher, talk about women in the field of technology is not a feminist issue, nor sexist. It’s a broader issue, and about cultural diversity.

“It’s a cultural issue, if you think about it. Before it was appropriate that men and women have different roles in society. Today it no longer fits. The technology also ends up knocking down these barriers. And it’s not a question of sexism, it is higher. We have to ensure that the matter is about diversity. To impact a woman, you do not change the life of just one person. Through it, you will influence a network of other women, other people, “he reflects.

Female models

Sue seems to be the typical mother peeled Britain. Short hair and rose-pink painted can give a good idea of ​​it. But the voice quietly, almost shy, indicates that Sue, mother of four and grandmother of one, the truth is more reserved than a first impression might suggest.

To set aside the timidity of many women of the area and empower others, Sue founded BCSWomen, British Computer Society group dedicated to creating networking environment and opportunities for women working in the IT field around the world.

More recently, he founded the TechMums , a startup aimed at empowering mothers through technology. Workshops and online support aim to give more confidence, ability and inspiration to women feel part of what is called digital revolution.

Until then, a thousand mothers in the United Kingdom participated in the program that ended not only generating employment and business opportunities, but also directly impacted children and of course the girls wake up to the area of ​​technology.

“We we affect mothers through TechMums but also effects the whole family. That will change as well as the girls see technology, because they will grow up with a model close with which they can be inspired, and this could expand to an entire community, “says the scientist in an interview with IDG Now!

To Sue, there is optimism and the timing to discuss the matter could not be more appropriate with the Internet and other allies like social networks.

“Now we can share our ideas more quickly to everyone, we can make this change happen more quickly. And I think the whole debate is about diversity. It’s not just a matter of women in technology is all about our culture and the way we live. And now we are living the opportunity to make a difference, we have so much inequality in the world and we can balance using technology, we have the tools to solve problems now, “he argues.

Technology has created more jobs than destroyed, says study – Shifter

 
 
 
 
 

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A study of Delloitte consultant concludes that technology has created more jobs than destroyed. Analyzing a series of census data (England and Wales) which runs from 1871 to the present day, economists from Deloitte found that an increase of machines has been a work booster and not vice versa.

The thesis is not new. What the study did was to find new evidence to support . We recommend reading the Guardian article because it has value and informative facts. As sure that dangerous, boring and heavy jobs have been disappearing and there are more jobs in professions caring (health and education) and sectors dealing with information and knowledge.

You the conclusion must be accepted with reservation . The data always used to say one thing and its opposite, is a matter of searching and highlight the aspects that we want to strengthen , giving immense way extend the time series , for example . If you go back to the creation of the fire, we can also complete – and a huge sure! -. That technology has created more jobs than destroyed

However, the narrative changes when the shortened series. If we look at data from the past 30 years – corresponding to the information of mass on an unprecedented scale in no time and no sector -. The conclusion is the opposite

All this without even entering the question of Work value

Text:. Paul Dear

Deepening

Technology has created more jobs than it has destroyed, says 140 years of data (Katie Allen / The Guardian): The Deloitte economists believe que rising incomes have allowed Consumers to spend more on personal services, such as grooming. That in turn has driven employment of hairdressers.

 
 
 
 

Pentagon seeks Apple and Boeing for new technologies – EXAME.com

Newport Beach – The Pentagon is combining Apple , Boeing , Harvard and others to develop flexible high-tech equipment enough to They are worn or used by anyone, or placed outside of jets.

The rapid development of new technology is forcing the Pentagon to seek partnerships with private sectors instead of developing its own technology, said defense industry officials.

“I have encouraged the Pentagon to think outside the five-sided box and invest in innovation here in Silicon Valley and tech communities in the country,” said the Secretary of Defense Ash Carter in preprado speech on Friday.

“Now we are taking another step forward.” The new technology seeks to use cutting-edge printing techniques to create electronics that can be integrated with sensors and used by soldiers, said an official of the industry and can be used even on ships or jets to real-time monitoring of the structural integrity of the equipment.

The US government will contribute $ 75 million over five years, he said, and the companies, managed by the Research Laboratory of the United States Air Force, will add 90 million, with local governments contributing more resources to bring the total to 171 million díolares.

topics: Apple , Business , Information technology , American companies , Technology companies , Boeing , Harvard , University , Higher education

Free online course shows how to use technology in the classroom – Universia Brazil

Lemann Foundation , in partnership with the Peninsula Institute offers free online course Hybrid Education , intended for teachers interested in use of technology at school . Focused on teachers of basic education , the program includes features such as video classes, quizzes and discussion forums on the topic. Pedagogy students or degree are also part of the target audience. . There is no access restriction and to participate, you must complete the registration form

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The content addresses the benefits that can be generated by introducing technological resources at school, such as: the approach of institution teaching with the daily lives of students, use of time and expansion potential teacher, student engagement and customized planning. During the classes, participants can learn how to build your own syllabus from real experiences of success.

It is also presented organizational models for planning lessons, in order to integrate the digital tools the school curriculum . They are also included in the program testimonials from teachers and students on the subject

To learn more about the course, watch the video below, published by the Foundation:.

Apple patented technology that cancels noise in the headphones – Digital Look

Apple seems to be interested in improving the quality of your headphones. According to AppleInsider site, the company received a patent for a system that uses sensors and accelerometers to detect external noise and adjust the playback volume.

The document, published by the Patent and Trademark Office the United States on Thursday, 27, describes a “method to improve voice quality in a headset wirelessly from a mobile device”

The two phones would be equipped with microphones, accelerometers, batteries and audio signal processing hardware. Inertial sensors, that is, those that identify whether the user is stationary or moving, should be used to detect vibrations in the vocal cords user, while built-in microphones able to detect external noise such as wind. Together, the information will be used to determine how they should be adjusted the sound levels.

The system would be capable of detecting also the handset is actually in the user’s ear.

As in all patent, it remains to be seen whether Apple will make the technology reality soon.

Camaragibe students develop research in the Exposure … – NE10

Do NE10

” Science Fair “takes place in September Photo: Playback / Expotec

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The former shows Jarbas of Technology and Science (Majotec) changes its name, and its tenth edition becomes the Exhibition of Technology and Science (Expotec). Action is a partnership of the Federal Rural University of Pernambuco (UFRPE) with the municipality of Camaragibe to develop scientific research in primary and secondary schools of the city, making a big “Science Fair” open to the public.

This year, the exhibition of the work takes place in the Municipal Gym Aloisio Rock, in Vila factory. The event, which has students from public and private schools, has free entry and runs from 9 am to 16h.

Rio will host global conference discussing new technologies – EBC

Created 08/26/15 23h24 and updated in 08/26/15 23h40 For
Alana Gandra – Reporter Agency Brazil Edition: Aécio Amado Source: Agency Brazil

The city of Rio de Janeiro will host the 18th and November 19, the world conference on emerging technologies, known as EmTech. The event will bring together national and international specialists to discuss the technological change with about 800 scientists, business leaders, entrepreneurs, innovators and researchers.

The EmTech organized by MIT Technology Review , publishing the Massachusetts Institute of Technology, also occurs in the United States, Mexico, Colombia, Ecuador, Spain, Singapore and Hong Kong.

At the launch today (26) the state capital to host the first edition of the conference in Brazil, the president of the Financier of Studies and Projects (Finep), Luis Fernandes, said the EmTech has an important symbolism, because the construction of the future calls for public policies long term, that may cause results to Brazilian society and to devise innovation across the spectrum.

According to Luis Fernandes, emerging technologies and young entrepreneurs are the combination of the future, because we face the “challenge of innovation in a country that still has low propensity to innovation and risk, and tend to opt for easy and conservative solutions and therefore are not effective levers of building the future. “

The president of Finep, the Massachusetts Institute of Technology (MIT) provides a global reference for reflection on emerging technologies at the same time it is an “active participant in building innovation ecosystems, attuned to the future construction vision.”

But the vice -president of MIT, Israel Ruiz said, speaking about the importance of investing in human capital and innovative local projects that “technology can transform lives. Israel says the technology has generated fundamental changes in all industries, and it’s time to prioritize changes in the quality of education around the world.

When talking about the conference, the director of EmTech Brazil and MIT Technology Review, Cecilia Nicolini, said the EmTech aims to be a space to create and think. According to her, the people, through technology, can solve problems that still have no solution.

The director recalled that one of the MIT programs, aimed at creating a global community that creates and uses technology to develop solutions to global problems, it occurred last year in Brazil. “It was amazing projects we receive. The system of entrepreneurs and innovation that you have here in Brazil is great, “he said.

According to Cecilia Nicolini, the EmTech will address technologies that will change the world in the coming years. Among them, biotechnology, education of the future, the water supply and the challenges of medicine. During the meeting, will be awarded the second generation of young Brazilian innovative talents under 35 years. There will also be an investment forum to connect of startups (emerging companies) innovative Brazilian with potential investors.

One of the awarded last year by MIT Technology Review was Eduardo Bontempo, creator of Geekie platform Lab, which develops technology to education, from artificial intelligence. The company customizes teaching in schools and universities in function of the needs of each student. Bontempo said for the development of business, “the impact of the award was super important. It gives a stamp of credibility. ” According to him, in addition to print more quality to the project, the award helps to give visibility and to attract new talent to the company.

Editor Aécio Amado

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Connected cars ‘concierge’ and WiFi technologies are the least … – Globo.com

Drivers are avoiding some of the new technologies in cars, according to a survey released on Tuesday (25), raising questions that manufacturers would be moving too fast to incorporate sophisticated technologies.

Carmakers are adding everything from remote unlocking cars up systems to autoestacionamento in their new models as they try to make vehicles more connected to the Internet and more automated.

But the 2015 management report of JD Power research company found that 20% of new car owners have not used 16 of the 33 technological resources surveyed three months after purchase -. period in which the drivers are less likely to adopt new features, the researchers said

The least used feature is the onboard concierge system, which can recommend nearby restaurants or gas stations, and was not used by 43% of respondents.

Secondly, it appears the wifi router that transforms the car into a point of wireless internet, which was not used by 38% of respondents.

The automatic parking system is still little other technology-driven 35% of motoristas.O head-up display, which projects panel information on the windshield, was forgotten for 33% -. a level slightly worse than the built-in applications in the car (32%)

lost money
This means that manufacturers are spending more money and motorists are paying more for potentially unwanted technology included in the cars.

The call members of “Generation Y”, which are between 21:38 years, still use more smartphone to access your applications in the car, not the embedded system in the car’s media, according to the survey.

“In many cases, the owners simply prefer to use the smartphone or tablet to meet your needs. They are already familiar with the devices, which are more accurate, “he said in a statement Kristin Kolodge, executive director of research.

The lack of a complete presentation of resources at the time of purchase also damages the relationship of consumers with the connected car. According to the survey, many homeowners do not even know that the technology is available.

“The first 30 days are critical. The first experience is the stage ‘sink or swim’ technology. The manufacturers need to hit first, or else consumers will use their mobile phones instead of embedded systems in the vehicle, “says Kristin.

It is worth
The news most commonly used by owners 0 km US vehicles are the blind spot alerts, audible parking attendants or camera and systems that prevent collisions, for example, audible warnings and automatic braking.

The survey polled 4 , 2000 owners of new cars between April and June in the United States.

With information from Reuters.

Intel will use the Internet of Things technology to investigate … – Adrenaline

An event that worries scientists around the world is the mysterious disappearance and decrease in the number of bees around the world that can bring many problems for humanity, as the little insects are responsible for pollinating about a third of the food that humanity consumes.

 
Understand the importance of bees to mankind in this video

To study this mystery, the Organisation for Scientific and Industrial Research of the Australian Commonwealth (CSIRO) began investigating last year, the behavior of the bees using RFID technology to monitor the movement of insects and find out the cause of this phenomenon.

Today, CSIRO has partnered with Intel, which will give the group its Intel Edison technology, designed for use with the Internet of Things. A great company will provide Edison Breakout Board Kit, which allows you to create a larger monitoring network.

Brasileiro leads the research group that investigates the disappearance of bees

According to the Brazilian Paulo de Souza, who heads the CSIRO project, the partnership with Intel will help analyze the effects of factors such as stress and diseases, pesticides and pollution that are hindering the bees. With motion sensors, the researchers could see the movement variations and discover what factors are linked to it.

The Edison sensors will be placed inside the hives and will record the behavior of tracked bees, which carry a kind of backpack with an RFID sensor. The project aims to expand the platform over time and monitor about 2.5 million bees 2017.