Hi want to attract 2.5 million customers with technology that has … – Tribuna da Bahia

The partnership with the world champion of surfing, the Brazilian Gabriel Medina, is the big bet of Hi to attract 2.5 million customers of its newest product, the 4G access technology by the end of this year.

The plan, which includes voice, data, GNSS, music and WiFi network access, already on the market, is now available for free for a new enterprise customer segment, the Hi Guys, officially launched on Thursday (21:05) in Rio de Janeiro.

Listing by Gabriel Medina, alongside executives Hi, the Hi Galera plan is to use 4G technology offering customers the gratuity traffic data for Twitter and Facebook.

The company invests in market expectations indicating that by the end of the year, 30% of smartphones sold in Brazil start to use 4G technology.

As explained by the director of Hi Products, Roberto Guenzburger, worldwide they have been sold more than a billion smartphones and Brazil, 56% of the devices use the technology 3G and 4G.

Today, as he explained, people often spend three hours of your day using applications on mobile, and Brazil, this time is 2H5 hours. “It’s an increasingly demanding market for fast and quality information, which is being served by 4G technology.” He said.

Hi is a pioneer in Brazil in providing converged services, with transmission local voice and long distance, wireless, broadband, cable TV and is the largest WiFi network in the country, operating in all states and municipalities.

Currently, there are 73 million users, of which 48 million are mobile, 17 million in fixed telephony, and eight million in the corporate segment of large and medium-sized enterprises.

Medina
A bet on Hi Gabriel Medina, to boost the sale of Hi Galera plan using the 4G technology, is due to the the fact that the world champion of surfing is also an aficionado of this technology, with more than 2.7 million followers on instagram, more than 1.1 million fans on his official fanpage on Faceboook and other 158 000 followers in your account on Twitter.

The surfer, 21, atgual champion Samsung Galaxy World Surf League Championship Tour, is sponsored by Hi since 2014, acting as a sort of ambassador of hi Galera Plan, launched in 2013 in Rock in Rio.

Since then the customer base grew 86% and reached 1.8 million, with goal of reaching 2.5 million at the end of the year. “Today not live without internet on your phone, and when I’m in training and competing water, I’m on social networks,” he said.

For Medina, combine the Hi Galera booster function, with the sportsman , will not hinder his plans to conquer the surf championship.

“It’s a year kind of hard for the championship, but with the help of the family, we can work with commitment in this partnership,” says Medina, that besides the championship, still has plans to release a book by the end of the first half of this year, a film in November and the Foundation Gabriel Medina in 2016.

On the foundation, he says that it will be focused on the care of socially disadvantaged youth with the sport and citizenship. “We will give back to society what surfing has given me,” he emphasized.