The use of bright colors and lights in tuned cars has surpassed the limits of tins of cars and came to the wheels. But technology goes further, and allows users to project images on the sides of vehicles through LED lights to form images and even animations ( watch video YouTube ).
The system called “On Wheel Light” (OWL), sold websites from $ 399 (about £ 1300) the – one per wheel – is also offered for bicycles. It uses a circular motion and the image capacity of perception of the human eye to form the figures.
According to the company named Phantom, specialized in this type of product, the technology uses the phenomenon of “persistence of vision “in which the images remain in the retina briefly after your perception. Thus, it is possible to assemble entire images, even if it does not exist at that moment.
The images clearly show at a speed exceeding 30 km / h are clearer as the wheels turn faster. Available for 15 and 17-inch wheels, the accessory must be stayed on the outside of the wheel.
There are several images stored as standard equipment, but it is also possible to produce new images in a software.
The manufacturer itself, however, says that the product is not designed to be used on the streets to call the attention of drivers and pedestrians, increasing the chance of an accident. The feature is intended only for presentations in a controlled environment.
In formed rod, the device can only be installed on vehicles with disc brake and does not fit in solid wheels.
accessory has a kit for installation that is inserted and screwed into the center of the wheel, and also has security cable, lest he fall on the move.
Motorcycle and bicycle
The Phantom itself also produces OWL options for bicycles ( see the video ) and the technology can also be used in motorcycles.
Another company, World Moto, created the device called “wheelies” with the task of showing people pictures and also use the space for ads.
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