Is your company ready to sell in the age of technology? – EXAME.com

  Is your company ready to sell in the age of technology?

 Answer by Enio Klein sales specialist

 

 Today, technology has an important role to developers . However, not just a business to have a website or e-commerce. From the perspective of the client and consumer in general, there was a complete change in consumer habits.

 

 The customer now has access to a huge range of information on products and services. The democratization of this means of communication, with the arrival of smartphone , tablets and the deployment of public wireless networks has made possible the access of many people to information. Here are some tips to prepare your company to sell more:

 

  1. Invest in digital presence

 The first thing a company needs to build to be successful in this environment is its digital presence. That is, be present in the consultations who take an interest in products or services that commercialize. However, there is no point be present if no offers messages that demonstrate the potential customer that your company is able to meet your demands.

 

  2. Focus on engagement

 Engage him is the second task to be done. Build mechanisms to engage the customer is important to do so pay attention to your brand and its offerings. The fact use the digital environment does not preclude the need to maintain other engagement channels. The digital presence, however, is the only way to benefit from the technology and the opportunities it has brought.

 

  3. Conquer the customer

 Once on your website, this potential customer needs to be converted. Convert a lead and get him the engagement position by the purchase. When engaged, the potential customer can use multiple channels to buy from you. Since the visit to your property until the purchase by Internet or by telephone.

 

  4. Keep the link

 Whether in personal selling or electronics, you must preserve the references to the potential customer. Ie, maintain the link that led him throughout all stages of the sales cycle. At this point, the client came into your sales funnel and your goal is to get you to buy. If you do not manage this potential customer over the funnel, you will run the risk of losing it. Worse:. At this point, you may be delivering it to your competitor

 

  5. Use tools

 Technology today allows you to manage the potential customer through the sales funnel and through the happy way of purchase, also called sales workflow. Own tools for each type of channel, the call automation or sales monitoring, can certainly help you keep the customer happy in the way. Be in e-commerce, telesales or face selling.

 

 This video on digital marketing and e-commerce will, in more detail, clarify how to implement some of these concepts in your business.

 

  Enio Klein is general manager in SalesWays sales operations in Brazil and professor of sales and marketing for BSP. – Business School São Paulo

       

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