About 400 people attended the Information Day that brought digital media and consumption as key themes.
Lots of information and relaxation. So was the Information Day organized by the Center for Informatics of the Upper Valley (NIAVI), the Business Association of the South River (ACIRS), on Thursday, Oct. 16. The lecture of Mark Piangers on innovation, brought to the public more than the technological trends, but also a global view of the conquest of the public by the big brands.
“We will not be interrupted. We want to use our time without interference, because when we want information about products and services, we researched, “said Piangers to emphasize the new consumer profile. Passionate about technology, communicator presented innovations announced at the SXSW Festival, the biggest festival of the technological world.
Irreverence also marked the lecture. After all, with very good humor, Piangers highlighted the importance that companies are in sync with your audience through what he most wants today: content and relevance.
Speaking about the results of investing in digital marketing through content, evangelizing the Digital Results, André Siqueira addressed in his presentation, how to select customers through multimedia relationship. “You need to create ties with the prospective client, the methods of current sales must transcend the simple standard offer”, he said.
“A lecture by Mark Piangers encouraged me to get even more data on this new market. I’m not intimately linked to technology, but hearing him made me want to know more of what’s to come, “noted the financial manager Daniela Hoffmann.
The Information Day was part of the National Week of Science and Technology (SNCT) held by SEBRAE across the country, between 13 and 16 October. The goal was to share knowledge and stimulate new innovation practices. And that’s what motivated the participants to seek more data and assessing the notification of their companies.
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