Thursday, November 10, 2016

Web Summit: Technology vs the Music Industry – business Newspaper (press release)

Under the motto "The truth about the music industry" ("The truth about the music industry"), the musicians Ne-yo and Tinie Tempah, the co-founder and CTO of Soundcloud, Eric Wahlforss and the editor of Billboard, Andrew Flanagan, gathered at the main stage, the summit, in conjunction with the CEO of the platform Deezer, Hans-Holger, moderator of the debate.

Ne-yo began his career the "write for others", but quickly decided to risk his luck as a singer. "When I came in the industry was much more difficult for people to look at it". However, it was more easy to be paid at that time.

The musician believes that in the times in which we live, "there is more music being made than at any other time", but the emergence of digital platforms is not paid make it difficult for the industry, making it "financially unstable" at the moment for any musician.

Tinie Tempah, musician, adds: "When signed by a label, we think that all problems will be solved". But in truth, it turned out to be the opposite.

Eric Wahlforss, CTO of Soundlcoud, reinforces that "the last few years have been painful", referring to the statistics of the industry, but that "in the next ten years their growth will be originated by the stream.

The composer of songs like "so sick" and "closer" complete the CTO stating that "the laws dedicated to the art of music, have a few hundred years and are not prepared to deal with what comes of the technology." "I have stopped worrying about those who do not listen to my music," he ends.

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