Sunday, November 13, 2016

The technology helps us work or enslaves us? – Vision

When the entrepreneurs offer computers and mobile phones to your employees, you are waiting for them to use the end-of-the-week? And when they send an e-mail… it is supposed to the worker to respond immediately, there’s this expectation? And employees enjoy the same flexibility of time, or this conversation is boss?

These were some of the issues that arose in several conferences Web Summit dedicated to the world of work and human resources. And when he thought that the path inevitable to spend for the total loss of labour rights, earned with blood, sweat and tears, here comes a poll surprising: 69% of young europeans between 16 and 35 years to put the balance between work and personal life among their highest priorities.

Therefore, calm with the conclusions. And we went back to the role of technology in all this.

"technology is wonderful, but it definitely does not help us to create boundaries between the different aspects of our life when the last thing I see before I go to sleep is the mail and the first to wake up the Twitter account," says Bill Briggs, chief technology officer of Deloitte.

Charles Manning, president of the Kochava, an application that measures the efficiency of a marketing campaign, does not agree. Used to get calls from work at three in the morning, he says that only technology allows you to drive a startup to success, and continue to live in a small town of 17 thousand inhabitants. In addition… "When you’re passionate about what you do, this is not work, it’s life", he concludes.

Not so, contrasted with the Briggs. "The studies show that the brain does not shut down and that this is detrimental. It is true that we can choose to turn off the devices, but anyone who sends us an e-mail has an expectation of receiving a response, and it is very difficult to enforce boundaries, people get swamped".

The responsible of the Deloitte leaves in the air a question is unsettling: "The theme of this conference is that the technology is destroying the balance work/personal life. But perhaps the better question is this: is technology destroying the balance of life/life?"

While on stage dedicated to the topics of robotics, if he speaks often of the end of the work and how the robots are going to end up with the waiters or the cars without a driver with the drivers (What is Uber what is what! The big threat is another), on the stage of the companies in the SaaS (Software as a Service) dominate the issues on the forms of flexible labour, liberal, without benefits.

For example, Oisin Hanrahan, the founder and president of Handy (an online platform that provides the services of professionals such as plumbers, electricians or maids cleaning, etc.) is an advocate for these forms of work of the professionals, fully flexible in their schedules.

The likeness of the drivers of Uber, the workers of the Handy’s are not employees of the company, working on their own. The platform only connects to the clients. "The motivation of the people to the work has changed. Already is not only the money that commands, but the flexibility of schedules. Some have small children, others are taking care of elderly parents, others are unemployed to get by and others are looking for a second job to make up the ordered…", he said.

For a market such as the United States, large and with multiple outputs and possibilities, seems to be something very positive. But, on the other hand, these people do not have the benefits as desired (and essential for the survival) in America: health insurance, paid holidays, discounts to the reform plan, aid to the payment of the studies of the children, social security…

"you have to take the next step," adds the investor Bradley Tusk, "to give these people the benefits they deserve. Because this is going to happen, is unstoppable, especially when you combine the flexibility to the benefits".

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