Love and technology in the time of Tinder – ECO Economy Online

Since it was created, the Tinder provided 20 billion matches. The next step is to get to know the people is as easy as finding them.

Dear Sean,

Thank you for create the Tinder. I found the love of my life after 27 years. We’re getting married in may.

Could be invented, but it was not. The moderator of the conversation with Sean Rad has given the message was the same in the messages of the founder of Tinder. The creator of the social network of dating the world’s most popular was chatting with Farrah Storr, editor-in-chief of Cosmopolitan UK, on the end of the second day of Web Summit, in a discussion with the same title of this article.

The conclusion? The Tinder is not here to facilitate coupling easy. Or is also. But it is much more than that.

let’s Start at the beginning. A Sead Rad more new I was in a coffee shop where I was also a girl who very much wanted to talk. He lacked the courage and never did. Just by creating a tool that has revolutionized the way some of us today relate to each other.

"I Thought that if I could eliminate this anxiety could make so many connections that are not possible with this. the Never thought that he would explode this way," said Sean Rad. But the truth, he says, is to eventually build a platform that empowers men and women.

"Each one decides who to talk to, instead of being in an environment in which anyone can address us. Without offending anyone, we choose who we want to answer". It is, in summarized form, the system of swipe: appears in a profile; we are interested in, we pass the image to the right; we are not, we pass the image to the left, and the conversation even gets started.

it Is so simple? Almost. "What we want is to create a simple experience for the user, but to get to the core of what he seeks. the the focus of The Tinder is the interception of our tastes with the tastes of other people," explains Sean Rad.

The next step is much more complex. "We’ve changed, fundamentally, the way people connect. But what comes next? Is to get to know our match and make this as easy as it was to find it. It is with this that we are obsessed now, so that people who wish to be able to create a relationship with meaning."

And have been able to do it? There are statistics for everything, but there are some. Since it was launched in 2014, the Tinder already recorded 20 billion matches (what is called when a profile matches with the other). Sean Rad does not know how many of these gave in marriages or relationships, but knows that he has the inbox full of messages like the one that opened this article.

Now, it is time for the company to grow. "we have Doubled in size in the last year. We bought an office in Palo Alto, we’ve increased our engineering team. Today, we are 200 people and it’s just weird coming into the office and not recognize everyone. But it is rewarding to learn what it means to be a leader in the various phases of growth of a company," concludes the founder of Tinder.