Thursday, October 20, 2016

Fashion, technology and football of Portugal in Macau – the Observer

The trade fair of Macao kicked off this Thursday with a strong participation of the Portuguese who, in addition to companies linked to the agri-food sector, with initiatives in the world of fashion, technology and even football.

With Portugal chosen for the partner country, are more than 100 Portuguese companies that participate in the 21.Th edition of the Macau International Fair (MIF). And if you continue to multiply the exhibitors of wines, sausages, cork, cheeses and liqueurs, some presences are true premieres.

it Is the case of fashion designer Fatima Lopes, who is taking part in MIF for the first time, at the invitation of the platform My Portugal Up, linked to the League of Chinese in Portugal.

The market of Macau and China interests me particularly, because the trademark Fátima Lopes is already a little bit in various corners of the world but is not yet in China. In addition to clothing, the brand has this time footwear, fashion accessories, a number of products that I believe can be successful in Macau and in China," he said.

armed With a catalog that shows the variety of their products — "male, female, from the most casual to the more sophisticated" – the designer says-"open to all possibilities", when questioned about the possible opening of a store in Macau.

there Are many years of internationalization of the brand, I think only the missing China, so here I am. I don’t know exactly what can happen but I think that it is possible to make partnerships, as to come here alone is not easy. I will be happy to come here," he said.

The company Virtually is the one that most draws the attention in the grounds of the MIF due to the virtual reality goggles that have exposed and that can be experienced.

in Addition to the glasses, where it can be adjusted mobile phones, the company is present in Portugal and in Macau, focuses on the development of applications that can be used with the instrument of virtual reality.

"Be here in the MIF is very important to us, not only to communicate with the Portuguese-speaking countries, but also to communicate with China," said Telmo Silva, managing director of the company.

The Virtually is already developing a mobile application for the Tourism of Macao, which allows you to explore the city.

we Have already a prototype done, an application of virtual reality in Macao, in that the idea is to showcase Macau’s world in an environment that is totally immersive," says Telmo Silva.

After being placed on the glasses — that already have the 'smartphone' (phone smart) inside, with the application to function — it is possible "to look in any direction and feel as if we’re inside that environment, because the mobile phone adjusts the image to where it looks", he explained.

"This application is a new way of presenting the city. Before coming to Macau, people can visit the sites all," said Fernando Pereira, a member of the company.

virtual reality Goggles are also used by another rookie in the MIF, the Football Club of Porto (FCP), which is in Macau to promote, in particular, the museum of the club.

we Have some initiatives, such as virtual reality, in which we can show to the visitors of the fair, the museum and the Stadium of the Dragon, without the people there to go. In the background, from there we promoted the FCP as an opportunity for investment firms and as a tourism product for the general public," explained Luis Valente, representative of the museum at the MIF, the Lusa news agency.

the presence at The fair is particularly explained by the desire "to attract partners and investment" for the museum and other areas of business of the group, said.

"in the three years that [the museum] was open we had 410 thousand visitors to the reality of Portugal and the Port is quite significant, and 40% of these visitors are foreigners, that already says about the internationalization of the brand FCP", stressed Luis Valente.

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