The latest technology silk robe – El Pais Brazil

This clock radio has an internal Intel. / Collier Schorr

Tuesday , September 9. Emmanuelle Alt, director of the French edition of Vogue magazine, updates his Instagram. She is in a presentation in the suburbs of San Francisco with Fabien Baron, one of the most important directors of creation. Also there, Oliver Zahm, director and founder of Purple Magazine, along with many other totems of the fashion world. They came for the same reason that so many thousands of journalists, onlookers and experts: witness the presentation of the first row desejadíssimo Apple Watch. The first intelligent garment company. At the same time, only 150 miles away, Intel presented the technology that created clothes with fashion house Opening Ceremony . Seemed to matter little to those present at the other end of the first world power was taking place the most important event in the coming months in the fashion industry: New York Fashion Week . But they are here. In San Francisco. The world has changed and they want to be the first to change with it

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There are ingenious gadgets, but if the ‘portable ‘want to perpetuate, must have a more sophisticated design. For us it is the beginning of a revolution, fashion and technology so far had not met as equals “

Matthew Woolsey, head of digital marketing at Barneys, the exclusive store New York that sell clothing portable

This year is striving to be the “portable”, these technological inventions that have dress format. took almost all the attention of the Mobile World Congress in Barcelona in late February. And Watch Apple gave a key push. sewed But going beyond a clock. St. glasses, rings, bracelets. Pants. Sweaters. Measure the pulsations our hearts, communicate with our smartphones, have their own connection to the Internet and, since they can all, to calculate the calories you burn per day. Possibilities are endless and the revolution is here, at the starting line. existed in 2013 in world something more than two billion of technological devices, in 2020 the “portable” that figure could shoot up to fifty thousand, according to forecasts from Intel. Only problem: the pieces that have been seen so far are aesthetically seductive little

Many consider the launch of the Apple watch the kickoff for ‘portable’ of careful aesthetic. / wizard / Xinhua / Cordon Press

A smart watch wrist can send the user information about flights , turn, stop and play songs from the player by voice command or provide reports. But in almost all models the orthopedic aspect predominates over the aesthetic. Using them is more practical than flattering. And it attracted an audience, for the reason was, it was mainly the male

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We see clear demand from women so far little satisfied because the world of ‘portable’ has been ruled by men “

Greg McKelvy, chief marketing Fossil Group, manufacturer of for Armani, Burberry and Marc Jacobs, who is already making his first portable

“There are cool things, but if portable want to perpetuate need to have a more sophisticated design, “says Matthew Woolsey, senior official of digital marketing at Barneys, the exclusive clothing store New York that sell the result of collaboration between Intel and Opening Ceremony “To us it means the beginning of a whole revolution that is about to arrive: design and technology so far had not met as equals”..

And this is where the fashion industry saw the opportunity of the century. After all, is composed of experts who are dedicated to everything to change twice a year so that everything remains the same

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On Tuesday, Intel announced immediate collaborations with the Fossil Group, manufacturer of bracelets, bags, belts and all type of accessories, watches and holds licenses for Armani Exchange, Michael Kors and Marc Jacobs, among many other brands. “We also want to give an experience to our clients who ask us increasingly aesthetics and technology, to be connected with others, but with careful design,” announces Greg McKelvy, chief marketing officer of the Fossil Group. “Above all, we see clear demand from women, so far little satisfied because the technological world has been ruled by men”

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There’s very survival in the seam landing in Silicon Valley. The attractive fashion was simple: each trouser, pair of shoes or sunglasses converted its user into something. More classic, more man, leaner, more connected to your surroundings, more stylized. All this was true before. Now, what elevates the status of a millennial [someone born between 1982 and 2004] is the simple act of tapping on a smartphone screen with your thumbs. It’s technology and gadgets, and not the last jeans, which make people desire the object while it irritate him or even enjoy the final.

fashion brands have used this concept. The clothes have to be cool for you to enjoy. And for several years companies based in Silicon Valley and San Francisco learned to enjoy themselves, another much more democratic and powerful way. And besides, connect you with others so you can tell them your experience

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Now the that elevates the status of the young is the patter of thumbs on a smartphone. The desirability of the technology and not the last jeans

“There are generations as millennial (born between 1982 and 2004) covering an innately technology needs before that aesthetic. And even if there is also technological fashions undoubtedly be last longer about having the latest iPhone that certain supplements or clothing “says Danielle Wong, UX designer 31 years of San Francisco (UX means User Experience , a job that is also fashionable in the city and that consists of drawing the experience the user will have when interacting with web, application or program. Ie the person who thinks about what you will feel when open, the screen of your device, the app you just download). And he concludes: “The fashion low cost and Vintage can perfectly replace the big brands, but with technology that does not happen.” What happens is that the technology gave way to the electronic couture (electronic couture). And here to stay.