competitor of LCD, OLED technology is bet on LG TVs – iG Technology

In the war into the living room of customers, each manufacturer attacks with weapons they have to try to differentiate themselves from competitors. At IFA 2014, it became clear that the Ultra HD, also called 4K is nothing new, and that even the curved screen has started to become popular. Television with intelligent system then forget it, everyone has. With so many similarities, LG solved one of the most striking features of their TVs: OLED technology

The OLED is nothing new, but still faces difficulties in grab a slice of the market. LCD / LED TVs in today’s predominant technology. Therefore it is not by chance that entering the flag of South Korean visitors at IFA is met by a wall covered from top to bottom and OLED Ultra HD.

One of the big releases of the company at the fair, incidentally, is the first series of 4K OLED TVs produced commercially in the world. According to the manufacturer, their TVs with OLED panel should reach the markets in versions 77 and 65 inches.

Another onslaught of LG in this direction is the flexible OLED TV, 77 inch, which lets you adjust the angle of Buckle according to the number of viewers or the type of content displayed. Additionally, the unit is able to automatically adjust the sound and picture quality, that fit the degree of curvature chosen.

Until a curved version with 55-inch OLED screen and Swarovski crystals studded pedestal the company showed at the IFA for attention. Unfortunately, the device was not accessible to the public at the fair. Only guests could see it up close.

OLED walks in slow steps

The OLED technology offers greater superio to LCD / LED visual accuracy. Although technically superior, the OLED has been facing difficulties for some time become popular among the big screens. In smartphones, OLED is already used for some years. But the manufacture of OLED screens in larger sizes is still costly and complex.

In April this year, a report by the NPD Display Search already showed that launching TVs with OLED technology was slower than expected by the industry. In the document, the NPD points out how one of the reasons for this delay the high production costs and lack of technological advances. If, on the one hand, the LG does not have enough to make prices fall rapidly demand, on the other, South Korea has proven that it is able to innovate. In addition to the TVs shown at IFA, there is the R G Watch, smart watch whose round screen is made of P-OLED

READ MORE:. LG advances in creating flexible, transparent screens

* The reporter traveled to Berlin at the invitation of Philips.