• With the recent recognition of the patent in Canada, as well as Mexico, Australia and South Africa, Brazilian company accelerates conquering overseas markets
• Request is in the final evaluation process in the USA, European Union, Japan, China, India and Brazil.
The Intellectual Property Office of Canada (CIPO) just issued the document recognition patent for the electronic transaction platform for POS devices, smartphones, tablets POSWEB and PCs, developed by the Brazilian company APPI Technology. The certification guarantees the company the right to exclusive use of the technology in that country, in addition to evidence of inventiveness, originality and its industrial application.
The patent describes a system that allows the unification of payment solutions, credit , debit and prepaid cards, as well as value added services such as loyalty, ticketing, mobile recharge and correspondent banking, in different channels and devices at one version of the application. Thus, the solutions may be provided, distributed and updated remotely by a marketplace that enables rapid delivery of new products and services. The result is a significant reduction in operating costs of capture, while complying with all international safety standards of the card industry.
The Canadian recognition accelerates the conquest of the international market by the company that already has similar records with regulators from Mexico, South Africa and Australia. Besides these countries, requests for certifications are in process of evaluation in the United States, European Union, Japan, China, India and Brazil
The CEO of APPI, Luis Filipe Cavalcanti, underscores the importance of Canada’s strategy international expansion of the business. He recalls that the country occupies a prominent position on the global card industry indicators such as financial volume processed and per capita use of credit and debit cards. “It is a more mature market compared to ours, but that also goes through a phase of increased regulation, which creates interesting challenges and opportunities for growth, especially with the system we have developed. The recognition of Canada gives us a level of credibility to the undisputed global platforms developed by APPI “he says.
Cavalcanti informs that the company already operates internationally in partnership with leading buyers from countries like Peru, Colombia and Mexico. Considering the national and international markets, POSWEB technology is installed in approximately 2.5 million electronic payment devices such as POS, smartphones, tablets and POS.
Renata Brandão, Manager of Marketing and Products, emphasizes the moment of increasing use of mobile technologies in Brazil and on the global stage. “Many of our customers already work with projects using our mobile platform, or are in the final stages of evaluation. The platform enables the use of the solutions in different devices, allowing direct distribution across multiple channels, and market segments. In this scenario, the business development opportunities are limitless. “Complete.
About APPI
The APPI is a technology company that provides comprehensive services and solutions for electronic transactions in segments credit, debit and prepaid, transport, health, private label, correspondent banking, mobile recharge, among other cards. The company has more than 50 customers from some of the world’s major players in the electronic payments industry and services as CIELO, BANK OF BRAZIL, BANRISUL, Unimed, IPIRANGA, SICREDI and BR Distribuidora.
Throughout its trajectory , the company has won numerous awards for its technological innovation, awarded by institutions such as FINEP, FIRJAN, IBEF and BNDES. In 2010, was cited in the publication of the Monitor Group for developing the technology POSWEB, considered one of the 101 best Brazilian innovations of recent years. To learn more about APPI visit: www.appi.com.br
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