everyone knows that consumer online leaves traces. Shows name, age, address, interests, number vest, and pants. Thus, the traditional trade, the high street or malls, it is at a disadvantage…not? But the technology and smartphones are there to help.
The big secret is the “beacon”, a device equipped with the chip. If someone moves close by with a smartphone, the beacon can communicate with the instrument and with the owner it.
“In fact it is a technology that allows two devices that have the bluetooth technology to communicate with each other. In the case, at that restaurant you had a device and in your mobile phone also bluetooth and, when you passed in front of the restaurant, devices if reported and you received an alert of an offer to that restaurant,” says Danilo Caffaro, vice president of products and business of Cielo.
The beacon of a japanese restaurant is opening up the appetite of the clientele with the offer of temaki free. “An advantage because mostly it is already with a value counted for the spend. He ends up coming because it is an advantage to it. He is in doubt as to whether it will enter or not in the establishment, and with this generates a credibility , oh I’m going to have an advantage then I’m going there,” says André Márcio Able, the owner of the restaurant.
A store on Rua Oscar Freire, in são paulo, is full of trends, fashion for the feet. But, if you hit a doubt, “with clothing I would wear this shoe?”, the answer may be a click, in a message that the client receives as he enters the store. The beacon is discreetly positioned on the shelf.
“it sure is a stimulus extra to purchase has provadoque the cluiente that has more content just comnprado more, but, at the same time, has a bias, a very strong relationship,” says manager Mauricio Bastos.
The new word is the beacon, but the key word in this new way of communicating with customers is geolocation.
“The technology today is the fastest growing in the world to work in close proximity because it is low-cost allows you to scale, and the segments that are more inetressados are the vertical financial or banks to the financial insurers as well as the retail physical traditional, shopping malls and airports. The applicability is huge,” says Rodrigo Mazzilli, commercial director of Golden.
In the United States the beacons are used since 2014. The expectation is that by the end of the year 85% of large retail chains to use beacons. The goal is to boost sales jogging almost$ 45 billion. Promotions the most common are cards with credit to spend, and events to meet celebrities.
The Black Friday, at the end of November, is the date most bustling of the U.S. trade and millions of americans will receive a message of this type on the cell phone.
No comments:
Post a Comment