The Lexus has been one of the brands that more has grown over these past months, taking this Premium manufacturer of a range of automobiles that seeks to draw from the remaining offerings of the segment by the aspects of design, build quality and driving dynamics, in addition to a clear commitment to hybrid technology, something that their mother-house, Toyota, has helped shape the utmost.
But the strategy is for continued growth, as revealed in statements exclusive to the Automonitor the director-general of the Lexus Portugal, Miguel Finisterra, especially with the aim of making the Lexus a company is differentiated and differentiating, at the same time holds a unique status in the market.
“there Has been a permanent renewal of the range, we have seven models in Portugal, all with hybrid technology, something that is comprehensive and that all new models will have. It is a renewal visible, we’re entering new segments with bold designs and striking. the LC500h is the best example and the most recent of which is the evolution of the design of the brand”, starts to indicate the charge of the Premium brand of Toyota, which envisions the arrival of a new model within a couple of years to make the Lexus even more competitive, in this case a compact SUV with inspiration from the UX Concept revealed in Paris.
“THE UX Concept comes to breaking new paths for the brand, and allow entry into new segments, large representativeness, betting also in Europe. It was even designed at the design centre Toyota in Nice, France, and will be a further step in the affirmation of the brand in Europe, in a new segment and in a big growth. It is the conjunction of striking design, technology and innovation that highlights the Lexus”, he / she, remembering that this prototype previews the technology that will mark the future, not only of the brand, as also of the industry itself.
“To the extent that the automobile market will padrozinando and following some of the concepts that are in continuity with the past, Lexus looks to the future and these examples reflect the determination to bring new technologies and new ways of thinking to the car world,” adds Miguel Northrend.
sound Balance between hybrids and sports
As for hybrids, Lexus has a plan well-structured, leveraged in a number of new and relevant technologies that are shaping the industry, starting with the powertrain Plug-in hybrid (PHEV), passing through the fuel cell technology the hydrogen, without, however, to be forgotten the sporty side. Finisterra recalls the pioneering spirit of the Lexus also in this field.
“The brand has been a pioneer within the peer Premium, the introduction of the hybrids in 2004, with the RX. It was the first step, after the technology has been sufficiently developed with the Prius. The brand gave this step a determinant and, since then, all models come with a hybrid option. For us, the hybrid technology is already well known and the following paths point in the development of the system. The LC500h already comes with the new transmission system that allows you to explore the hybrid with a more sporty, responding to a demand that already existed for some customers, a sports practice”, begins by noting, reminding us that in the “GS450h already existed in a certain way, but a model very sporty still lacked some developments. Now, is developed and we will have it on sale next year.
The other aspect in which the mark is to the bet is on the fuel cell: “toyota already has a model in marketing [NDR: the Mirai], but over the next few years will be developed also by the Lexus, and we will soon have a model with this technology, being the big bet on the future, the motorization that in environmental terms it is almost perfect. you must be the way to go, even though the bet on hybrids to continue”, is assumed.
The hybrids continue to be, in fact, the large flag of the Lexus in the present, with Miguel Northrend to enhance the acceptance of this technology has been increasing in our market, which reflects its growing importance and the setting of the option of two brands of the universe Toyota.
“With the ever-increasing environmental awareness, gives us reason to believe in a sustained growth. We watch and we welcome the growing receptivity that the system is having and that also ensures the success for the coming years,” he explains, addressing the evolution in the national market for years to come.
“At Lexus, we want to grow, obviously, but our greater purpose is to provide the best service to our customers, have product offerings that fully comply and ensure that customers are properly accompanied and are satisfied, by reviewing the brand name. This is our first concern. This will cause us to grow and we want to grow above the market. We know that the range still has some empty areas, and the future of UX will enable us to reach a new market and new customers, younger and urban. We are not obsessed with the numbers, they naturally will arise. We are concerned, yes, in serve to the best of the clients that we have, and as a result of that satisfaction with the brand we believe that we can attract new customers”, summarizes, addressing the perspectives of Lexus in the domestic market.
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