MatériasProjeto uses open technology to take advantage of the phones … – Digital Look

In a metropolis increasingly connected, the majority of public telephone booths is like: forgotten and abandoned. There are about 25 thousand around the city of São Paulo; almost nobody else uses. Until a pretty cool idea. To publicize an event encouraging the use of technology to create improvements for citizens, an action to there creative combined the forgotten public telephone booths with the bus from the capital…

The use of open data is transforming the major cities of the world. In this action, the algorithm developed combines the information online in real time about schedules and routes of the buses that circulate in the city with the geographic mapping of all public phones in operation in the capital of the done and published openly by the National Telecommunications Agency.

and So it was easy; for those who do not have internet on the cell phone or simply don’t have a smartphone, simply call the number 0800 887 0878, of course, from a phone booth. An automatic recording answers the call while the robot is behind the operation goes into action. In a matter of seconds, the system identifies the geographic location of the phone booth that is being made the call, and then informs the arrival time of the bus at the nearest point thence…

that was just a marketing action and the disclosure of an event, with the help of technology and some creative minds, has become a new digital service for the citizens of sao paulo.

The experimental design that uses simple technology and open information should serve as an example for new ways and solutions to live the daily life of the big cities. If you do not serve a source of inspiration, at least other places can at least copy the idea and give a survival to the old public telephone booths.