Tuesday, August 23, 2016

Chinese investors buy ad technology startup … – Administrators

The startup technology for Media.net ads, founded by technology entrepreneur Divyank Turakhia, said on Monday it was acquired for about $ 900 million by a group of Chinese investors.


 

The agreement would represent the third largest in the ad technology sector, after the acquisition of DoubleClick by Google, the Alphabet, and the acquisition of aQuantive by Microsoft.


 

“We had an incredible interest because the technology for ads is a large space, which is growing, and at the same time, the number of companies that have been successful it was limited,” Turakhia said in an interview.


 

The company’s products, licensed by various publishers and advertising networks, can learn on their own and display the most relevant ads to users.


  

The company had revenue of 232 million dollars in 2015, more than half of that of mobile users.


 

The Chinese consortium that will buy Media.net of Starbuster TMT Investments, of Turakhia, has paid 426 million dollars.

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