The Director General of Microsoft Portugal, João Couto, told Lusa that you want to bet on the Xbox One console technology to apply the areas of health and education, which are already running pilot projects in the Portuguese market.
“The Xbox’s position has been relatively residual in Portugal, with market shares of around 10%,” although currently “is around 15%,” said the Director-General of the Portuguese technological subsidiary, told Lusa.
“We wanted to revive this entertainment area of the console and took the opportunity to launch the Xbox One in September, which were very positively received,” said, adding that the same happened on the side of partner distribution.
This new generation of consoles not only includes entertainment with the whole family, but also allows its users to make use of all Microsoft services like Skype (which allows you to make video calls over the Internet), access the video store, and through the Kinect camera (which recognizes voice and gestures), with applications also for the business sector.
“We are focusing on this type of enterprise applications to make them useful in areas such as education and health “, as they allow to have” infrared vision “or until you see” heartbeat, “said John Couto.
For example, a doctor can make a diagnosis or remotely students attend a lecture by Skype added.
“We are doing some initiatives in this area, we have two [projects] drivers,” said the official.
“With the use of the Xbox [Microsoft Portugal has a projectors pilot] stimulates children with learning disabilities, “that is,” we have a pilot to give remote teaching all students who can not go to school, but also in health, including monitoring of elderly who announced with the GNR ” he added.
In November, Microsoft announced a pilot project in conjunction with the GNR for the elderly in Évora, having been placed software and hardware in a living room with 10 elderly to minimize the insulation, ensure the well -being and safety and monitor in real time the health of the same.
Asked if these pilots are being f cytosine with the public or private sector, João Couto said the projects are with both.
“There is a striking use in health and education. There are a number of sensors that are monitored by the GNR “in the case of the draft Évora, adding that” the chamber has voice control, “the new generation XBox One technology.
For the Director General of Microsoft Portugal 2015 will be the year that these projects will gain a new dimension in the Portuguese market.
“It is the year when we are climbing predict these projects, we are working” it said.
“Probably the first half of 2015 we should be able to climb one of these programs,” he said.
For the game console, the goal is to “reach 15% in two years” in the Portuguese market, pointed since the Xbox One is having a “good response”, concluded John Couto.
2015 more positive
Director General of Microsoft Portugal considered that economic scenario Portuguese should be more positive in 2015 than this year, though still moderate, and pointed out that there are already favorable indicators.
Asked by Lusa on what’s expectation of the Portuguese economy next year, John Couto said: “Our vision is positive”
This is because “there is a set of indicators that seem to converge to a positive scenario, but moderate,” he said, noting that he expects 2015 will be a better year. that in 2014.
“The part of the internationalization and export is accelerating in traditional sectors. Large companies were internationalized are increasing “its position abroad, he said.
He gave as an example the traditional sectors companies such as footwear, textiles, furniture or wine, they begin to have” some momentum “.
In addition,” there is a whole category of new business in the area of services to emerge from a global perspective, “as is the case with games area, where” began to have here a games industry significant letters that give the international level, which are already emerging in this digital economy “, he said.
The Portuguese technological Glose, CARM or Arqueonautas are some examples of companies that are to be present in the international space.
“On the side of internationalization will be a more positive stimulus effect in 2014, which was starting,” considered John Couto, who said he believed that domestic consumption improve, “not only by the slowdown of unemployment,” but also under the influence of international business expansion.
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