There are times, the constant growth in technology has been discussed worldwide. Their advance in all sectors in is admirable. Companies seek, through it, to ensure more and more benefits and convenience to consumers. The agribusiness sector, with its important economic interest, has also been showing more and more technological options for farmers and entrepreneurs in the agricultural sector.
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it is true that technology has come to help the agribusiness sector. Currently, farmers can now, for example, monitor your planting in various ways and without leaving the comfort of your home. One of the technological options that allow this remote monitoring is the use of satellite images that allow views through the producer computer, a tablet and even a mobile phone.
However, in Brazil the profile of many farmers indicates smallholdings, family-run and, in many cases, can not afford to hire a technical consultant or his plantation mapping service. Obviously, most of the small producers do not have the same purchasing power of large producers, but the needs, “pain” are still very close. And this is natural, since in all work, we must fight to grow.
So, as the farmer has few financial resources may apply technology in its production? What are the outputs to achieve optimize Time and save money, generating more profit and quality in their products? The answer to these and similar questions may be to improve the planning and management. This is the future of all organizations.
Most of the mapping technology is not viable for small producers. However, there are already market cheaper options able to offer maps, graphics, easy viewing of production numbers and operation. One of the solutions is to bet on tools able to map and predict productivity. Currently, you can find this kind of innovative technology for a very similar system with streaming Netflix movies by paying a subscription fee of R $ 19.90 and from R $ 0.20 cents per hectare.
Therefore, I believe that planning and organization are essential for profit and growth in the agricultural sector. Often we find that something is not in our power, simply because we are not attentive to innovation.
Thinking this context, I decided to write this article to show that there are already platforms on the market provide access to fundamental and valuable information to any producer, as they are able to estimate, inform and design agricultural productivity in less than a minute. This is possible through much technological development, research on methodological innovation, studies that resulted in a complex algorithm capable of making predictions with accuracy rate exceeding 90%.
This information allow better planning of agriculture, identification of problems like pests and application of inputs to marketing their crop in the best period. My advice for farmers who are a little wary of the new technologies is that they are programmed to receive innovation. The future of Brazilian fields is brilliant and you can be part of it. Do not hold on to the extent of their land, to see beyond, reach more, be part of the revolution, realize their potential. We believe in it.
(*) Antonio Morelli is CEO of Agronow
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