Published: 25/07/2016 – 9:53:16
The digital transformation in companies, according to Sky Mendonça, director general of Ciben: “Everything but technology” .
The information available about what is being done and what It will tend to be carried out in a time frame of two years points to a digital transformation wave is in great march. But what kind of change are we talking about? What kind of impact will
Innovation: digital transformation can be an opportunity to innovate. The business may be the same, but the way goes to interact with the customer is new, it may be simpler and less burdensome. We can make the closest Customer
Differentiation:. there is room for “old business” can be born in digital format and be a source of differentiation and market preference
simple processes: is the perfect time of simplification and cutting red tape processes
New customer behaviors:. way to shop and other operations, which was already in great transformation, due to the massification of internet, has to be strengthened, because the processes become less complex and safer
Increased focus on business:. with the simplification of processes, resources can be released, mainly Human to focus on the business
New Human resources:. even if the development of platforms and solutions that support this change in terms of technology (tools) can be carried out by specialist firms, there are new information needs analysis and monitoring systems as well as a new way of drawing processes.
true integration : for decades spoken of integrated systems, but which basically dealt with integrated solutions “in themselves”, we now have the possibility to integrate everything we do, between applications, between environments, across organizations. It is the true era of integration of information and processes
Smarter platforms:. the fact that the integration processes are lighter, makes all solutions to be fed information more easily, so there is more information available that enriches each of the solutions for you.
This reality is not so new. These points were being referred to, in other adoption phases of new tools and especially with the development of the Internet.
The news is we live a world of new technologies, where creativity and innovation are the main protagonists.
in order to take real advantage of this new reality, it is important to remember that the basis of everything is the strategy and the business model of each company. That the path of digital transformation has to start in the design of solutions that are aligned with the business, with the processes of each company. Ideally, a true scanning strategy is created, where technology is a great tool, where everything can be supported.
The major impact of this is seen above all in our lives on the day. The new behavior, we will all adopt, as a result of new experiences and simplifying processes the digital transformation brought in.
For Heaven Mendonça,
director General of Ciben
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