We are constantly connected, we no longer have a specific screen for unique times of the day and continue to see video, but less and less on traditional TV.
The growth of digital technology has driven an almost continuous change attitudes, behaviors and habits, which has been highly disruptive for marketing, says a study by TNS
However, the technologies that define the connected parameters for the consumer are no longer new:.’s iPhone Apple has completed eight years, Facebook and Twitter are in the public domain for a decade, and LinkedIn and Google still longer.
as the technology becomes more familiar, trends in people’s behavior become more consistent and predictable, argues TNS
people are constantly connected through digital technology. – and this creates opportunities for marketers identify the best digital times that best suit its brands.
As people spend more time on social networks, social channels they use are becoming increasingly diverse.
But there are other trends to mark the behavior consumer:
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