There is a segment that is protected from the power of technology. the revolution in business can be very good for .. we understand how
an everyday situation:.? I have a credit card and would like to increase the limit it to anyone in my situation would Call the operator of the card and asks the extension of credit, right? Okay. I have the phone operator, but I have a company email. I send a message asking. the response was so incredible that seemed to have been made by someone for real. and it was! Nothing standard answers and automatic.
Two in the morning, five minutes after having sent the message, a very friendly attendant answers me that can inform the office telephone, but I could solve everything by email. Ten minutes later my card was the extra limit already available and the message on my smartphone screen, Nubank the application coming showed me that
This is just one example among many others that occur on a daily basis. If before we wondered how far technology would change our lives, now we wonder what has not changed. Everything has changed, this is the truth Working with technology for twenty years.. live it, use it daily I consider myself a connected person and, even then, I fell in obvious: did not realize that the model all changed.
it turns out that this is happening to us all. society as a whole was affected. we already see to unthinkable situations, like a beggar begging on the street with a debit card machine or credit in the hands. In fact, today, electronic means of payment are the same in all businesses and places.
There are people who adapt well to these changes. There are companies that adapt well to these changes. And, in general, it is as natural as needed. But, and when a company does not realize the direction of the new times and delays that boat? Even worse; what happens when a segment simply refuses to understand that we are on a path of no return
The Sound of Music
I will be emphatic here: any company that refuses to understand the changes that are happening in the world is doomed to disappear. Simple like that. One of the first examples of a segment that decided to declare war on technology and its users was the American music industry by America Recording Industry Association ( RIAA ).
Before the studios realize that the Napster was a monster that could not be stopped, anyone could order a CD loaned to a friend and . copy it at home on PC Or worse, buy a pirated copy in any corner This seemed a problem, but it was only the beginning
Millions were spent on locks and devices to prevent copies Nothing… nothing was effective. All media created to stop the wave failed.
a whole business model began to crumble. And who ran things seemed compelled to not see the obvious. the advent of mP3 was the final nail in the coffin of the studios. They insisted on not understand it. The mp3 was created, ensuring that an entire collection would fit on a single CD, and then to be distributed as it was only a matter of opportunity. And they came to the mountains,. Pirated CDs, USB sticks, online sharing programs, etc.
It was not a simple change. It seemed the perfect storm. And none of the studios realized that the consumer has to see a song as a file, or worse: A commodity . The person heard how much she wanted, discarded and left for another.
This inflexibility of the companies created a huge vacuum. And how empty space was meant to be filled, the obvious happened: new players in the market rethought the business model and the studios took their big mother lode. Now, the distribution of music happens to be controlled by technology companies, such as Apple and Google .
And if the first models online music sales offered title-by-title, a second wave brought signatures of unlimited content via streaming, a success at a bargain price (average of 14.90 reais a month, less than half the price of a CD “in good times “). streaming services Spotify and Google Music are some of these examples.
What’s next? Who knows? But today the studios, too formed or stunned with so many changes, simply fell silent. Recently, news were taken by war in another thread: the public-private transport
I’ll taxi best Uber …
taxi Drivers – or rather cartels .? -. turn against the new transport contracting model that came with the Uber I will not go here on the merits of the legality or otherwise of the application the fact is that over a segment of society felt the effects of the effects of this technological wheel that. stop. If the Uber will continue operating or not nobody knows. But it is clear that the taxi drivers have to move. If not Uber , the avid consumer for better service (or at least different), you will find some alternative.
It is inevitable. There is no way to stop this Tsunami . Can you imagine a segment that was not, or will not be affected by technological advances?
No more zapping
The TV industry seems to be the flavor of the month . . Unlike music studios – who felt the blows slowly, almost homeopathic doses – here the cable TV operators were knocked out with one stroke
Again let the facts: sit in front TV and watch something. This habit sustained the TV studios and business model of cable operators for years. What has changed in that time? More channels. Only that. But the habit was still the same:. Inevitably you will watch what someone else wants you to watch at the time he wants you to watch
Netflix:. original series, abundant content and availability at any time
there comes Netflix and the first brutal change:. you can watch what you want anytime you want in the place you want only where the service would be revolutionary, but the company has gone beyond … Why only revolutionize business model at the end of the distribution of content when they can master any business chain producing own content? Then came the high quality series like Jessica Jones, House of Cards and Daredevil.
That is, not only are the channels or TV operators who have felt the thump; entire production chain begins to demand renewal But there are already attempts to block this wave operators such as LIVE , for example, they are preparing to offer only plans with data limit, even for residential connections. Another example of trying to swim against the tide.
What if hit that hunger?
You are asked pizzas calling the pizzeria? Yes? Consider exceeded. Applications such as iFood for example allow you to play your round – or any other kind of food – right from your smartphone. No links. A relatively simple business model that adapts the operation of the various restaurants.
How many GBs have this plan?
last fixed phone lines were so expensive and hard to get some familes to declare them in wills. How many people ?. you know today that simply do not have landline at home the mobile enough to everything in how many companies do not have more extensions for your employees Many Besides impacting business models, companies and users;. technology changes paradigms, changes rooted cultures . And it is amazing to those who see with eyes prepared for change.
in fact, the phone as a whole is in the yellow sign on. Maybe you red. Before you and I were going to a store of any mobile operator and We Searched a package with X minutes to talk to mobile phones, Y minutes to landlines and some band to surf the internet. Today, what matters is the Data franchise
Installing Whatsapp. – To tell by the way, ended once with SMS – is spoken without worry that the operator who is on the other end. Talk to many businesses, swap photos, videos, messages. The plans were offered the first clear change in the cellular operators business model. Nowadays plenty of bandwidth to navigate is much higher than that of minutes to speak. I, for one, have a plan with 200 minutes of calls and 20 GB Internet. Something unthinkable until a short time ago.
Finally, there is no segment or company that are protected from the technological process. There is an untouchable niche. And that’s very good. Choosing or not, we are in eye of the storm this revolution. in the left choose to accept and enjoy all that is offered in an era where the motto is adapt.
and you? Do you agree with this view? Comment on the fields.
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