A debate moves to the smartphone industry: over the ability of brands to continue innovating? The new models bring little new technological point of view. And that arise do not solve the most critical problems for the user, such as the fact that the batteries do not last long periods.
The Mobile World Congress, which took place last week in Barcelona and is the main telephony event mobile in the world, almost did not bring phones (new, at least) – and leaned more on advances that are more updates than to revolutionary changes
few releases.. Rarer still those who made noise: the main one was the LG G5, which bet on a modular cell, composed of removable and replaceable parts
But the system is far from being something like the Ara project. Google in the smartphone would be composed of blocks, like Lego pieces. The giant program that created Android, however, been going on for years and shows no sign of leaving the paper.
With the Galaxy S7, Samsung just updated a critical success model, but not both public. There are specific improvements, such as methods to enhance the camera’s performance in low light and a chip that allows you to use the payment system Samsung Pay with old magnetic card machines.
Nothing to compare with transition S5 to S6, whose design has put south Korea in a position to compete with the iPhone. But for Roberto Soboll, director of mobile company in Brazil, there is still much time before the innovation capacity in the sector is exhausted. “It is not the time when we will move to new experiences [as smart watches and virtual reality],” he says. But he ponders: “This is a replacement market, as more mature”
Devices
The Samsung bet on new experiences in Barcelona. . In addition to the Gear VR, virtual reality glasses, took to Congress one camera capable of producing content for the new technology, Gear 360. All the major manufacturers have also brought devices that revolve around the device, but are not embedded innovations it .
“it is normal that part of innovation comes from the ecosystem around smartphone is like apps:. much innovation happens in them, people fall after the power there,” says Hiroshi Lockheimer responsible by Google’s Android.
Investing in the development of devices that work in conjunction with cell phones is a form of early attack stagnation in smartphones. Tim Cook, boss of Apple, announced in January that it expected drop in iPhone sales number in the current quarter. Samsung recorded a 10% drop in the previous one.
“On the one hand, this is a result of the difficulty of differentiating between releases,” says Leonardo Munin, an analyst at IDC Brazil. But he says that the fall in numbers also means that people are taking longer to switch devices, just to have improved in recent years.
On the other hand, there are those who bet on new markets, especially when there are 6 billion access to mobile technologies in the world, according to the UN (United Nations). “There are increasingly important in countries like China, India, Indonesia and Brazil. There is still a great way of inclusion,” says vice president of Xiaomi Chinese, Hugo Barra.
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Although sometimes seem toys, drones are not kid stuff. On the one hand they become popular and it is not difficult to see them flying around -In the United States, about 400 million units were sold last Christmas, on the other there are those who do not want to see the devices in droves in heaven.
that tell the White House, which in 2015 had to trigger the Secret Service to arrest the pilot of one of those “little planes” that flew around the seat of government.
to avoid situations like these, the Michigan Tech university tests a specialized drone to capture other drones. And there’s even a company that sells a cannon to shoot down vehicles of the type in which the weapon launches a network from the flying object.
“Drone” (drone in English) is a generic and broad term refers to aircraft capable of flying without a pilot on board. It is so comprehensive that serves to describe from drones used in bombings and wars to small appliances bought in supermarkets.
The sector that is heated, however, is the small machines, up to 25 kg with capacity for commercial use.
These are devices that can capture images, map and inspect land, spraying farmland, work in research, safety and rescue of accident victims.
in Brazil there are no official figures on the use of these products. The Brazilian Association of Multirrotores, newly created entity, is an estimate: 50 000 devices in operation. But Flávio Lampert, president of the organization acknowledges that the number is inaccurate, may be higher and is probably growing.
A specialized shop in drones, based in São Paulo, says that in 2015 sales rose 30 % compared to 2014 -even with the high dollar, since the devices are imported. The average value is $ 6,000.
“When a person buys, already imagine a way to make money from the drone,” says Fernando Villares, store owner. According to him, 90% of customers intend to commercially operate the equipment.
It is precisely the commercial use of drones that lacks legislation in Brazil. When all rules are in effect, the sector will be regulated by three agencies: Anatel (responsible for radio), the Decea (responsible for the use of airspace) and ANAC (responsible for the rules of devices and drivers)
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but nothing has yet been established (Chile was the first country in Latin America to create standards for drones, April 2015).
at the end of November, the Decea published a statement on the use of airspace by drones. One point says that the user must follow the rules of Anac, which do not even exist.
Anac ended a public consultation in November and promises that the rules take effect until the Olympics, on August 5 . If the agency’s proposal is accepted, the recrativo use of drones will be banned in urban and populated areas.
In this case, you will have to visit a deserted farm or beach to be able to trigger the device.
for commercial use, if operated at up to 120 meters above the ground, the drones should be registered, and the flight occur a minimum distance of 30 meters of people. There will also be required to take out insurance for damage to third parties. “Currently, people can not even do the insurance, the lack of legislation,” said Villares.
A controversial point of Decea rule is that requests for flights to be made with 48 hours in advance, as difficult to meet, since the services are hired immediately, says Lampert.
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