edgy or mechanical? Technology giants divided on virtual assistants
Siri, Cortana, M, anyone with a smartphone can theoretically have at their disposal a virtual assistant. As technology companies invest in artificial intelligence, increasing doubts as to the type of interaction that must exist between humans and machines.
As the technology giants compete to create artificial intelligence platforms getting better, increasing scrutiny about the personality nuances of your virtual assistants and what kind of interaction should have with humans, writes this Tuesday, November 24, Reuters reported.
When asked to Siri, the virtual assistant Apple, which she would drink, is quick to respond: “I have thirst for knowledge,” he says. Your Microsoft competitor, Cortana, opts for a “Martini very, very dry.” Already M, virtual assistant Facebook, flee to the question and says, “..? I have no opinion about it What is your favorite drink”
For users, virtual assistants are a doorway to powerful tools of artificial intelligence, something that programmers expect that may influence the decision making on what to buy and how to spend leisure time.
Technology companies can engage more consumers, as that virtual assistants accumulate data on the habits, interests and preferences. These information which can then be used, for example, to enhance the targeted advertising.
However, companies are divided on the best way to create a connection with users. The Siri and Cortana opt offensive of charm, both are quick to make jokes, for example. Its quite elaborate personas are created to ensure that users return to the wizard.
Since Facebook’s M assistant does not have a defined gender, voice or personality. Its construction is similar to that of Google assistant, writes Reuters.
Although captivating digital assistant with “personality” run the risk of alienating users or lead them into error as to the real purpose Software:. conduct simple tasks
“We want the M is really open and able to do anything – a blank paper – and see how people use” this tool, said Alex Lebrun, Executive Facebook who leads the team responsible for the virtual assistant Mark Zuckerberg’s company in an interview with Reuters.
An investigation conducted by Clifford Nass, a professor at Stanford University who died in 2013 and specializes in the interaction between humans and computers shows that users find most engaging artificial intelligence that resembles human behavior, although on the other hand, are more disappointed when the system is not up to your expectations, which increases the risks for companies that choose to follow by this means.
On the other hand, what captivates a user can annoy other -. a risk that both Facebook and Google have decided to avoid or minimize
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