The Rdio, Spotify and Deezer’s rival and first streaming music service to berth in Brazil, will be shut down after Pandora announced acquisition of technologies and intellectual property tool for $ 75 million Monday (16).
The Rdio reported that the service will still receive some updates before being discontinued in an undisclosed date.
In addition to money, negotiation involves hiring some members Rdio team. According to Pandora, it is not purchasing the Rdio business, only the incorporation service technology to accelerate your own strategy. The transaction must be approved by the bankruptcy court in California (USA) to be achieved.
Pandora does not disclose how it will incorporate the Rdio its structure. Says just want to offer a better music experience in 2016, which is dependent on obtaining the necessary licenses.
“We are defining the next chapter of the Pandora growth story,” said Brian McAndrews, chief executive Pandora said in a statement. “Add the impressive technology and Rdio of talented people will bring faster new dimensions and improvements to our service.”
One of the first music services to bet on streaming, Rdio lived with competition Spotify and Deezer. In recent months, it gained new weight rivals such as Apple Music and Tidal.
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