Apple investors are scared: though 2015 was a strong year, something peculiar happened in this month:. Apple’s share price has fallen to less than $ 100 (R $ 410) for the first time since October 2014
There are many rumors in the air, but on Tuesday we really know if 2016 will be a difficult year for the technology giant – is on Tuesday to be released data from its recent performance and expectations for the coming months <. /> p>
This is where the company has its concerns, problems keeping their executives awake at night (or at least stressed in the meeting rooms).
Investors fear that afflicted Apple says the following: the first time, iPhone sales are falling
Yes, falling. . IPhone sales
The search for new business
According to the latest figures revealed by Apple – which They are October – iPhone sales account for 63% of all company revenues. And from it, in fact, is that people buy apps, subscribe to the streaming music service Apple Music and make a number of things that also impact the company’s financial health.
The company’s other products or They come close. The Mac family of computers and notebooks did well before a large decline experienced by which part industry – but it represents only 13%
But the iPad group is responsible for 8%. – Although it should gain a boost with the recent launch of the new line iPad Pro, which focused on marketing firms, it comes with a keyboard and a pen to write on the tablet screen.
iWatch Sales Performance, betting latest Apple is still unknown
The most recent bet is the Apple Watch. How successful it is still unclear the clock has been, since its sales are included within the category “others” category, which are still yet the music player iPod, the Beats headphones, and various other products.
Together, the electronics of the “other” account for only 6% of the total billed by the company.
The clock probably had a good performance at Christmas, and then Apple may start shed light on how it has been their performance. But we’ll have to wait and see.
Meanwhile, the iPhone dependency is what worries investors.
Apple benefits for years of a behavior known as “consumption repeated “:. data shows that people who have the smartphone tend to exchange it for a newer model of it instead of going to other brands such as Samsung and Motorola
The problem is that Apple already sees a ceiling on the horizon when it comes to attracting new customers.
‘They bet all’
That’s why China is so important.
Apple makes more money in the Asian giant than in Europe, and, by all appearances, to the United States should be overcome soon.
“If China falls, Apple also falls, “said Daniel Ives, FBR Capital Markets business, Apple investor.
” They really kicked all the opportunity created by the growth of China. “
Almost all Apple’s earnings last year occurred due to Chinese expansion -. new stores and new consumers who, until very recently, had to deal with cheap copies and barely made of a desired product
But the instability of the economy Chinese rocked global markets. . And if the country’s performance continues to decline, it may become difficult for Apple to maintain its long-term growth
To most investors and analysts, however, China is not a problem – . at least yet – and will likely continue offering expansion opportunities for Apple over 2016
A case in point: today, there are only 30 Apple stores in the country; only in the US state of California are 53.
Data suggest that the company’s main target in the Asian giant, the middle class is still emptying their pockets without remorse – particularly when it is about buy Apple products.
Predicting the future
Trying to predict the future of Apple is a dangerous habit. It rarely ends well – ask Steve “the-iPhone-not-one-bona-machine emails” Ballmer, the former head of Microsoft. And everyone in the Blackberry. . And in Nokia
But we can speculate, and here’s a summary of what investors and reviewest believe that will happen this year:
– iPhone 7 will be released – possibly without an entry for headset – and bear smartphone line a big boost in sales (and perhaps in the headphones too)
-. A new iPhone more “accessible” – called “5E” will conquer the developing world. It should be a main product for markets such as India, where the company has also invested in the opening of stores
-. China will become even more important and show a little sign of slowing, at least according to Apple’s concerns
-. A major acquisition will provide the company an express route to a new area of activity. the investor Daniel Ives told the BBC that buy Netflix, for example, would “very excited Wall Street.”
On the Road
And there is a world that can make Apple’s stock soar in an instant:. the car
the past six months, rumors that Apple is producing a car went from whispers to screams.
Some are betting that the company will produce its own car, others say it should work with existing automotive industry integrate their software. – something that is already happening with the CarPlay, a sort of simplified version of the iOS operating system, developed for the use of drivers
“It always comes back to the question of whether they can release something as powerful as the iPhone, “said Carolina Milanesi, an analyst at Kantar Worldpanel ComTech, expert advice in the technology sector.
” And I do not know if this will make us wait until the car quit . “
But she quickly adds,” I do not think investors will one day be happy with Apple because if they can do 10, wanting to 11. If they can do 11, wanting 12 “ 
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