The drop in sales of devices and the transition in the telecommunications segment should restrict the growth of information and communication technology market (ICT) in 2016. According to IDC Brazil consultancy, designed the expansion for the year is 2.6%, supported by the Internet of things, cloud services (Cloud), mobile payments and big data. Still, it is a weaker pace than the estimate of about 5% for 2015.
Sales in 2016 should be around 40 million phones, six million PCs and five million tablets, corresponding to annual low of about 10%, 30% and 30%, respectively, said the consulting manager and consumer research, Reinaldo Sakis. Despite the low volume, the executive explained that the falls in value are less pronounced, since consumers are choosing to buy more advanced equipment.
“It will be a difficult year because we will not sell 50 million or 60 million mobile phones as if he spoke for some time. Are we to have very high numbers because of the willingness of users. But economic reasons, market and the high dollar are hindering the sale of devices, “said the executive. He stressed, however, that Brazil is still the world’s sixth largest mobile phone market, while it ranks as the eighth on PCs and tenth in tablets.
Reinaldo Sakis also said that, in conversations with entrepreneurs, the numbers of IDC Brazil were considered cautious and that sales in the second half tend to be better because of commercial dates such as Black Friday and Christmas. However, Sakis also avoids estimating a horizon of recovery and growth for trade in devices.
Another segment that has to face difficulties in 2016 is to telecommunication. For the area manager at IDC Brazil, John Paul Bruder, the market for corporate services (business) will close 2016 with a fall of 0.5% compared to 2016. This trend is due to losses in fixed and mobile voice services, which should not be offset by growth in data and data centers.
As a result, operators will be forced to invest more in network infrastructure, focusing on data transmission over 3G and LTE Advanced. The only plus side for operators at the time of transition in telecommunications is to increase the hiring of post-paid services, which have higher ticket and generate predictability for business.
Help Factors
Among the factors that should support the ICT market, executives cited the Internet of things, cloud services (Cloud) and mobile payments. John Paul Bruder explained that in 2016, more than 30% of all financial transactions will be made from mobile payments, which includes mobile applications for banking, transportation and buying gifts, for example. For comparison, this share reached 10% in 2014 and reached about 2% in 2012.
The move to mobile payments should be directed by an increase in the banked population in the country, ie people who have accounts in banks, while the 4G internet supply grows in Brazil and cell phones in operation have increased capacity to implement these processes.
The IDC executives also pointed out, in the face of economic crisis national, that corporate technology sectors will suffer increasing pressure from business areas, since this will be one of the major solutions for increased efficiency and competitive differentiation. “Companies realize that only reduce the cost does not work because back double in the future. The search today is for efficiency and differentiation to modify processes,” said the manager of the enterprise area, Pietro Delai.
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