The technology and the connection that matters – Digital Convergence

By Beatriz Galloni *

01/14/2016 … Digital Convergence

What most want to humanity? Material goods, healthcare, technology, quality of life … None of this comes at the feet of the great object of desire of the present: time. Increasingly scarce, it populates the imagination of people of different ages, in every corner of the world. But then, why is it so difficult to take time off?

While theorists try to explain the phenomenon of their rapid passage, people do what they can to make the time surrender. And in this battle the biggest ally of men and women has been the technology.

From a capable shirt to forward a mobile phone heart rate, distance traveled, calories burned and intensity of the movements of a hall to a payment system that dispenses password and to validate purchases with a selfie sent by mobile phone registered by the consumer issuer to card technology companies put the brightest minds to develop devices able to communicate intelligently, facilitate life and to surrender the time.

Of course, there is controversy. Some say that technology is precisely the major culprit for the deterioration of human relationships. The truth, however, is that the service of mankind, the technology does not steal while. Rather, it gives us time for us to enjoy life.

At home, parents can see their children discover the world in school by the “eyes” of a webcam. At any time, you can supply the home pantry thanks to the convenience of online shopping. Monthly bills are paid with a few clicks on the smartphone …. The woman, with its multiple functions – and still primarily responsible for the home – is who else can benefit from the convenience created by technology, especially in personal life <. br />
In countries like the United States, there are already real “time machine” – in this case, to make time – for sale. Refrigerators that tell when the stock of food and drinks are downloading and send to the supermarket shopping list, which are delivered at home! Stoves and washing machines that turn on and off the simple command of a tablet or a smartphone … All this is reversed in less time devoted to housework and more time for what really matters.

Create a more friendly world is the challenge the more technology companies – at least for those who are guided by the prospect that their job is to make things easier, faster, safer and melhores.Três thousand people – men and women – were asked to evaluate the 100 largest companies in the world (based on the ranking produced by PwC) in 18 items for the preparation of Future Brand Index 2015, shows how organizations are perceived in the light of the criteria define what is a brand of the future.

Just twenty-one of them achieved this status, being cited as businesses committed to working to leverage human potential and provide facilities for people to carry out more practical tasks. Time does not pass more slowly thanks to smart devices, but finding solutions to further facilitate the day to day means valuing the only connection that really matters: human.

* Beatriz Galloni is Vice President of Marketing for MasterCard Brazil and the Southern Cone.