The technology addressed to the consumer market has been the target of major developments over the past few years, cutting-edge technology prices are getting lower and within reach of a greater number of consumers.
Smartphones, laptops, tablets and TVs are the ones that occupy the largest share of the most popular technological equipment, but these are also showing that the market may be getting saturated.
At the start of the year, Accenture released a report that shows that in 2016 consumers will not have much incentive to purchase technology as they had a year ago.
On the one hand the market, in general, achieved a certain level of saturation, on the other hand the pace of innovation slowed slightly. Top of the smartphones today do not have so many new features that make consumers want to replace their older model.
From the study presented by Accenture, 47% of consumers surveyed do not intend this year to purchase a new smartphone, saying they are satisfied with the model you currently have (6% more than in the previous year).
In Portugal this trend is also observed, taking into account the demand of smartphones through online KuantoKusta. In the last quarter of 2015 there was a drop in demand for smartphones of 3.1% over the same period.
This trend can also be seen in products such as laptops, televisions and tablets.
In this world of technology, products begin to awaken some interest to consumers relate to the wearables, the Internet of Things and the drones, albeit in a much reduced form. A trend accompanied by Portuguese consumers.
smartwatches and sport dedicated smartbands are in this together, that still raise increased interest from consumers. In Portugal, for example, the demand for smartwatches increased by 0.6% in the last quarter of 2015 compared to the same period 2014.
The drones will continue this year to capture the interest of consumers, yet that a little degree.
Unlike the first set of products, where clearly the pace of innovation slowed in the second set there is still plenty to explore in order to capture the interest of consumers, which may actually contribute to a change in their purchasing intentions of technological products.
This year intends to acquire some of these technological products?
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