Microsoft has this week launched a project with Instagram. Through a page created in site photo sharing, the technology company wants to focus on “reinvention of productivity.” Accordingly, it invited a photographer to travel through several countries in image and register people who do “amazing things, helped in part by Microsoft technology.”
The company explains that the photographs will be used to record the “inspirations, passions and deeds” that people use in their day-to-day devices or services with the Microsoft brand. The work will be brought together under the hashtag #DoMore.
The photojournalist Justin Bastien will document the entire process with the support of a Lumia 930, a DSLR camera and Surface Pro 3 program for editing images. Bastien will travel “across continents to show how artists, inventors, scientists and artists are using Microsoft technology to do and achieve more,” indicates the company.
Laila Ghambari, considered the “best barista in United States, “is director at Cherry Street Coffee House and is the first person to enter the draft. Laila uses Skype, the online phone service free of Microsof for training other baristas around the world on how to make coffee, entrepreneurship and learn more about the culture of coffee.
Two photographs of Laila were already posted on the Microsoft page on Instagram, as well as a video to promote the initiative. The following person is Well Starnes, MD, chief of vascular surgery department at the University of Washington. Starnes has been highlighted by using 3D printing to create pieces needed to save people with serious health problems such as aortic aneurysms.
“With the advance of the trip, we expect people to add their own examples of how to use our technology to #DoMore “says Rob Wolf, communications manager at Microsoft and responsible for the new page on Instagram company.
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