Startup uses technology to put right wine at your table – EXAME.com

Sao Paulo – Find out what will be your next wine preferred. This is the mission of Wine.com.br a startup Brazilian selling drinks for Internet . Created in 2008, the company has grown enviable shape. With a turnover of 9 million reais in the first year, she celebrates the milestone of 300 million reais in 2015.

All this in a country that consumes very little wine. The average consumption in Brazil is only 2 liters per year per inhabitant, very little compared with countries like France, where a person comes to consume 50 bottles a year.

To achieve this success, the Wine enlists the help of technology. The company has developed a system that uses user input to find out what the next wine he will like to have on your desk.

“From the customer interactions on the site, whether the purchase or on the recommendation of a product, we have a system that segments the wine according to taste that customer and the price they usually pay. With that I can know what products are on that user’s profile, “explains Jorge Tung Wine chief technology officer.

With this data in hand, the company then contacts its customers to provide the labels with the greatest potential for please them. And at this stage the technology is also involved. Because it already was the time when the customer contact meant only trigger a batch of emails impersonal. Today it has evolved and includes several approaches in a personalized manner platforms.

“The client does not accept to receive a general e-mail. It is expected that you can send personalized messages, for those who love Italian wine, or a specific one for men and one for women, for example, “says Jorge Toledo, director of Oracle, the company responsible for the system used by Wine in customer service.

Another change is the interaction between platforms, explains Toledo. “Channels are not isolated. Now e-mail, SMS, and other application mix of orchestrated way. “

signature Clubs

Like any company, as well to maintain the current always-client, Wine also has a constant concern to gain new users. “Brazil is one of the countries with the greatest potential of wine consumption,” says Jorge Tung. To take advantage of this potential, one of the startup of the bets are the signature clubs.

Today, the Wine has a base of 300,000 customers, with 140,000 signatures, that is, users who pay to receive products in your home every month. In addition to traditional plans (the One, Classic and Premium versions), the brand also has a specific signature for sparkling and one for white and rosé wines, launched this month.

In addition to customer loyalty, the signature It is a great way to gather data about the products that are most successful, and then make use of the technology again. “We are a wine Netflix for these clients. So I have an almost monthly interaction with them. It is this interaction that makes our living base, “says Jorge Tung.

Birthday

São Paulo – The first time Bill Gates saw a computer was at 13, at school . As had to pay for each use of the machine, the student found a way to hack the computer and beat the system.

That was just the career start the richest man in the world. The enterprise dropped out of Harvard University along with colleague Paul Allen to found the Microsoft , which would be a company symbol in technology. The idea that every home would have a computer generated many doubts at the time of the launch of the business.

Currently, Microsoft founder uses his experience in technological development and business to work in the field of philanthropy through Bill & amp; Melinda Gates Foundation , focused, for example, the eradication of polio by 2018.

Bill Gates today full 60 years of life. Therefore, we separate 20 Microsoft owns the sentences especially geared for those who also think about having your own business and believes in the potential of innovation . Browse slides up and check the quotes.