Startup promises to improve experience in virtual reality … – Techworld

Eyefluence, Silicon Valley, has developed technology that allows you to track the look of users while using augmented reality headsets and virtual

augmented and virtual reality glasses are at the forefront of technology, with companies like Microsoft, Google and Facebook competing to win their place in the market.

However, one problem with headsets available or even those that are coming on the market is that they are only able to trace the context where users are looking .

Microsoft Hololens, for example, can keep up with the view of users, where their heads “are looking”, but can not tell where his eyes are focused within the field of view.

This is where a new company called Eyefluence, Silicon Valley, California. She can create eye-tracking modules that can be as small as a nail of the little finger and find out where people are looking.

In an interview, CEO and co-founder, Jim Marggraff said Technology Eyefluence understands the “intention of the look” of its user, without requiring him blink or stare for a long period of time a specific location as the current systems sold today require.

The technology could be used for entertainment purposes and even in the industry as part of process automation.

The startup itself does not develop headsets. Instead, partners with manufacturers to install its technology in these glasses.

Marggraff, however, did not mean the names of the companies you work with, but said the Eyefluence’s client list includes companies among the top 100 list of the Fortune 500 and small startups.

The entrepreneur argues that the technology developed by Eyefluence is key part in creating a better experience in augmented reality and virtual that companies need.

“We believe that headsets are incomplete without the interaction with the look “he says. “If headsets are very difficult to use, consumers soon will leave aside and the whole thing will not topple. But we know that the impact we have on the user experience is extraordinary. ”

The company expects to present its technology at the beginning of next year, so that people can actually analyze how it works

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