São Paulo – The main reasons why Brazilian companies to adopt internationalization strategies are the search for technology and resources to increase efficiency.
These are the main conclusions of the study “Competitiveness of Brazilian multinational companies” presented by the Center for International Competitiveness of FGV EAESP, Escola Politécnica of the USP (Poli / USP) and the School of Economics, Business and Accounting of the University of São Paulo (FEA / USP), on Thursday, 5, in the state capital.
According to the study, Brazilian companies seek to have operations other countries especially because they are outdated compared to more developed markets and companies need to ensure supplies for its expansion, such as hand-cheap labor and more favorable financing sources.
In addition, the political crisis and Economic is another important element in the search for revenue expansion in international markets.
The third edition of the study showed significant changes in all the country’s multinationals, detailing the researchers.
Most in the group of Brazilian companies operates in the industrial sector, however, there is a growth in the service sector.
“Although the total number of Brazilian multinationals is still modest compared to other countries, especially the developed ones, the observed expansion seems to prove that this is an increasingly accepted by the Brazilian business strategy,” he says report.
In all, there were 44 in 2006, went to 95 in 2010 and reached 210 in 2015. In the secondary sector, the number rose from 33 in 2006 to 120 in 2015 and in the tertiary sector, the number of multinational companies jumped from six to 79 during this period.
Based on responses from 62 arrays of Brazilian multinationals, the study shows that 42% of companies consider access to technology as a very important factor for the process of internationalization.
Second is access to resources to optimize efficiency, with 38% of responses.
On the other hand, among the least relevant factors include the proximity of customers and the access to markets, listed as being very important for 10% and 8%, respectively.
Note the fact that companies not to list a priority on expanding consumer markets as a source of new revenues and cash generation.
According to the survey, the Brazilian multinationals have adopted an increasingly strong position in own sector of activity.
This approach differs from that adopted by Chinese multinationals, for example, that make acquisitions to advance technologies and businesses in which we had no previous experience.
Among the managerial styles of Brazilian companies working abroad is a clear emphasis on results and processes. These explicit goals as managers coordinate processes and activities to ensure organizational effectiveness and competitiveness of the companies surveyed.
“This indicates that managers tend to focus mainly on attaining goals / results and simultaneously in optimizing processes to organizational efficiency, “says the report.
These two aspects stand out rather than to focus on innovation and management talents and business relationships.
“This is a profile very much in line with a proposal for internationalization Search the exploration of new markets with revenue growth, cost reduction and operational efficiency in the competition for prices and quality, “the researchers write.
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