In a period of ten years between 2005 and 2015, the Gross Domestic Product (GDP) of the industrial sector in Mato Grosso do Sul should exceed R $ 3.2 billion to 14.2 billion, according to data the state Department of Environment and Economic Development (Semade) and estimation of the Federation of State Industries (Fiems), representing an increase of 343.75%.
In this same time frame the participation of state sector in GDP increased from 17.2% to 24.5%. The industry as a Fiems, accounts for the second largest share in South Mato Grosso GDP, ahead of agriculture and the public sector and second only to the services and trade.
In this decade, in addition to expanding existing plants and the installation of other processing agricultural products, the South Mato Grosso industry invested in technology, diversified and sophisticated. One example of this process is the Mana Outsourcing cosmetics industry. With an investment of almost R $ 1 million, the company began operating in May this year, the Guanabara neighborhood of Campo Grande.
The Managing Director of the company, Marcelo Battaglin, said before installing the factory We did a market research and identified a great business opportunity. “We did a survey and identified a shortage of cosmetic manufacturers in Mato Grosso do Sul. To give you an idea, in Goiânia, Goiás, there are over 90 factories, and Campo Grande had no regulated” he said.
Another factor that was crucial to the decision to invest in the segment, according to the managing director, was the beauty industry’s own potential in the country. According to the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec), Brazil is the third largest consumer market for products related to beauty, behind only the US and China and in 2014, the turnover of the sector was R $ 101 billion, representing 1.8% percent of the national GDP.
Among the decision to invest in the sector and the factory start operating, Battaglin said it was a year of work. Investing in high technology, technical staff with a high degree of knowledge in the industry and strict quality control, the factory is able to produce all kinds of cosmetics, from perfumes, passing cream until items geared to hair treatments.
The industry, as it has partnered with a cosmetics brand that was already ten years in the market, but it produced its products in another state, the Ecoplus, and also develops and produces cosmetics for other companies and brands. “We are already serving customers in the Federal District, Mato Grosso and São Paulo, as well as local companies,” Battaglin said.
The director says the company is able to meet from the small business to the large company, from the production of a cosmetic line that already exists to a spokesperson for the implementation of a new brand new. An example of this work is the case of a South Mato Grosso doctor who has a research related to the use of barbatimão medicinal plant, and sought the company to develop together a line of targeted products for body and hair from these studies.
Advantages of producing in the state
The commercial director of Ecoplus, Marina Sanchez, estimates that to produce their cosmetics in Mato Grosso do Sul instead of St. Paul has a reduction in cost by approximately 30%. “In addition to having provided superior products, we reduce the tax burden, since production is local and we are generating jobs and income for our city, our state,” analyzes.
With a line of more than 55 professional products for beauty salons primarily Marina says to partner the purpose is to expand the market and reach the retail. “We want to put our products in pharmacies and other establishments” designs.
According to the managing director of Manna, the company currently has 15 employees, produces about 2 tons of products per day.
Another company that attests to the diversification of the state’s industrial base is Optimale Engineering and Technology Solutions, which is headquartered in the Tiradentes neighborhood of Campo Grande. Founded in 2009 by empreeendedor Peter Cheung, PhD in hydraulic and sanitation, it develops, manufactures and markets information technology and equipment to market the water industry.
Company CEO, Cheung explains that the company applies concepts of “hydroinformatics” for treatment and analysis of data coming from sensor networks installed by the company. Thus, the market offers complete solutions to the integrated water management in real time and energy, developed from equipment (hardware) and to the system (software). These solutions, as it can be deployed in any physical medium, with distribution networks for water and sewage, urban drainage channels, industrial systems, buildings, rivers, dams, lakes and aquifers, among others.
In addition to Mato Grosso do Sul, the company has a team of ten people, including the two partners, serving customers, for example, water utilities and sewage in states such as Mato Grosso, Rio de Janeiro and Acre. As a technology company, the CEO says that investment in research and innovation is a constant need. For this, it has partnerships with higher education institutions such as the Federal University of Mato Grosso do Sul (UFMS), and researchers who are masters and doctors. These professionals dedicate a few hours a day in developing methods and techniques that are incorporated into the company’s products.
The good results already achieved make Cheung design the expansion of the company’s operations to another segment, the agribusiness. “As our technology can help producers to monitor their activities and improve their productivity in various areas from the collection and analysis of this data,” Designs
The Secretary of State for Environment and Economic Development, Jaime Verruck , has stressed repeatedly that the state government is facing encourage diversification of South Mato Grosso economic matrix.
It has cited several industrial projects that are being implemented in the state and that corroborate this initiative , such as: the implementation of new pulp production lines of Fibria and Eldorado in Três Lagoas; chemical corn processing industry – citric acid, lysine, various acids and vitamin C in Maracajú; the factory of MDF and MDP in Agua Clara; the soy protein industry in Great field; the corn ethanol industry in Chapadao do Sul) and a cement plant in Bela Vista.
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