After the ‘smart’ watches, the trend of the moment is a ‘wearable tech’ – or the technology that dress. The American Ralph Lauren Polo posed this week to sell your first ‘smart’ t-shirts.
Apple set the tone, but the craze of ‘smart’ has moved from phones to watches and from these to the fashion. In the ‘fashion weeks’ around the world has become common to see young designers to make an impression by presenting collections smart, connected and responsive to light, sound and heat. Ralph Lauren also joined and, after a period of testing and adjustments – in the US 2014 Tennis Open -., Put on sale a few days ago, his first ‘smart shirt’
As with most of the brands to present ‘wearable techs’ – for example: Swarovski, Tommy Hilfiger, Montblanc, Tag Heuer, Victoria’s Secret, Gucci and Samsung – the focus of this first foray of the brand in the market’ smart ”s health in the monitoring of sleep and physical activity. The sensors ‘shirt tech’ are linked in the chest to make the reading of biological and physiological information – such as heart rate, breathing and levels of stress provided – through an application created for this purpose. “The technology has evolved to a point where it can now be synthesized with clothing. It was impossible six months ago, at least the way in which you can use now. The goal is now merging this technology with all types of clothing. It to five years will be a crazy trend, “he told” The Guardian “David Lauren, son of Ralph and vice president of the company.
Since the 28th that, for $ 295 (about 265 euros) the Ralph Lauren Polo ‘shirt tech’ can be purchased in the ‘website’ and the brand stores.
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