Drivers are avoiding some of the new technologies in cars, according to a survey released on Tuesday (25), raising questions that manufacturers would be moving too fast to incorporate sophisticated technologies.
Carmakers are adding everything from remote unlocking cars up systems to autoestacionamento in their new models as they try to make vehicles more connected to the Internet and more automated.
But the 2015 management report of JD Power research company found that 20% of new car owners have not used 16 of the 33 technological resources surveyed three months after purchase -. period in which the drivers are less likely to adopt new features, the researchers said
The least used feature is the onboard concierge system, which can recommend nearby restaurants or gas stations, and was not used by 43% of respondents.
Secondly, it appears the wifi router that transforms the car into a point of wireless internet, which was not used by 38% of respondents.
The automatic parking system is still little other technology-driven 35% of motoristas.O head-up display, which projects panel information on the windshield, was forgotten for 33% -. a level slightly worse than the built-in applications in the car (32%)
lost money
This means that manufacturers are spending more money and motorists are paying more for potentially unwanted technology included in the cars.
The call members of “Generation Y”, which are between 21:38 years, still use more smartphone to access your applications in the car, not the embedded system in the car’s media, according to the survey.
“In many cases, the owners simply prefer to use the smartphone or tablet to meet your needs. They are already familiar with the devices, which are more accurate, “he said in a statement Kristin Kolodge, executive director of research.
The lack of a complete presentation of resources at the time of purchase also damages the relationship of consumers with the connected car. According to the survey, many homeowners do not even know that the technology is available.
“The first 30 days are critical. The first experience is the stage ‘sink or swim’ technology. The manufacturers need to hit first, or else consumers will use their mobile phones instead of embedded systems in the vehicle, “says Kristin.
It is worth
The news most commonly used by owners 0 km US vehicles are the blind spot alerts, audible parking attendants or camera and systems that prevent collisions, for example, audible warnings and automatic braking.
The survey polled 4 , 2000 owners of new cars between April and June in the United States.
With information from Reuters.
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