Company In Uberlândia (Mg) Launches Innovative Technology – Portal Nacional de Seguros

iVendas help industry and retail to measure the impact of investments in shares and sales campaigns, trade and marketing

In an increasingly competitive world, various resources of marketing come at any moment to call the attention of the consumer. Entrepreneurs invest in various forms of advertising to achieve your audience. But will he be able to measure if the money applied to stock sales or advertising has generated good results? How to measure if the investments in trade marketing are having an effect? These are some of the questions that can be answered by a new technology that has just been launched in the market.
The tool called iVendas® was created by the Softbox®, a technology company in Uberlândia (MG), who saw in this market niche, the need to create a product that would help industry, wholesale and retail to measure the impacts of investments in shares and sales campaigns, trade and marketing. "Having this information is critical for the entrepreneur to make decisions with security. With the iVendas, responsible for the strategies you may decide with certainty whether it will continue or will change the set route to achieve a result," said Ricardo Rocha, CEO of the Softbox®.

But how does the iVendas®? The CEO explains that the product is a technology based on software and hardware that collects information of all the operations of purchase and sale at a point-of-sale (POS), in real-time and accurate tax. "With this technology it is possible to replace the current method of collecting information, which demand the presence of people in visits to the point-of-sale," said Ricardo Rocha.
The iVendas® is installed and configured in less than 30 minutes. Once this is done, purchase information, and the sale shall be captured, tracked and made available for statistical analyses. "This is an innovative solution and no doubt will revolutionize the market," concluded the CEO.

Information and analyses that are possible with the use of the iVendas®:

· Price: the purchase, sale, competition;

· Share: evolution, participation, profile of the POS, the effects of investments;

· Channel: source, concentration, frequency;

· Providers: specialist, generalist;

· Mix: categories, brands, presence, releases;

· Stock: aging, spin, rupture;

· Ticket: medium, items for sale, and recurrence.

Advantages innovative iVendas:

· does Not change the software of the POS;

· do Not interfere with the operation of the checkout;

· do Not demand integration of software;

· requires No server or resources of the POS;

· you do Not need people at the POS to collection or dispatch of information.

On the Softbox

The Softbox was set up to meet the demands of consulting and realization of IT projects. Present on the market since 2005, the company is dedicated to consulting and development of strategies and solutions for mobility and enterprise environments. With nationwide operations, the Softbox is located in São Paulo/SP, Rio de Janeiro/RJ, Belo Horizonte/MG and Uberlândia/MG, and is consolidated in the IT market offering full service and custom from the beginning of the project until the monitoring of the results. It has in its portfolio large clients such as: Dafiti, Unilever, GS1, B2W, a slide show,Click-Rodo, Link Cards, the AeC Contact Center, Ubook, Insetisan, Machine Sales, Grupo Algar, Grupo Martins, Policard, among others.