Although the personal technology market is a time of excitement regarding the advent of virtual reality (VR), Netflix is not packed for such enthusiasm. And the reason is simple. The company believes that it is not comfortable using a glasses to the so-called “binge watching” (make series marathon)
“You’re exhausted after 20 minutes [use]” he commented the CEO of Netflix, Reed Hastings, in an interview with VentureBet. “We are more focused on a relaxing experience.”
Ted Sarandos, who heads the area of content, agree with the boss and said even he can not imagine sitting on the couch beside his wife, each with a VR glasses on his face, to spend two hours watching something on Netflix.
This does not mean that the company despise technology, so that there are applications for Netflix Oculus Rift and Cardboard. Hastings stressed that even virtual reality must have a big impact on the gaming area, but noted that the market is still too small to justify large investments in terms of specific content development.
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