The manufacturers of car are becoming assiduous frequenters of technology fairs, which are launching new models to attract a generation of consumers who question the need for a car that only carries from one place to another.
this week at Mobile World Congress in Barcelona, the Ford Motor presented a new vehicle for Europe, as well as internal technology, the Volvo will present a keyless car and Formula 1 driver of Mercedes-Benz , Lewis Hamilton, will participate in a panel to the president of chip maker Qualcomm.
Eager to conquer the generation Y, who may not mind more to the latest iPhone from Apple that a new version of a Mustang, automakers are trying to become more technological and move away from the image of century metal benders 20.
the turning to the youngest sector comes amid a slowdown in China, the competition from Tesla Motors – which sends automatic software updates to the car’s command center – and a boom in shared transportation services, as Uber, who left the nerve carmakers in relation to growth and eager to experience a new breed of digital products and services.
“the automakers have a small window of opportunity to capture the Y generation” said Richard Viereckl, an analyst at PwC in Frankfurt who helped write a 2015 study on connected cars.
“Are these technology fairs to showcase their brands such as news and, with the increasing competition from Apple, Panasonic and Sony are struggling to maintain the attention of your customers and access to them.”
By 2022, 345 million cars worldwide will be connected to the internet, almost four times more than last year, according to IHS Automotive.
In six years, 98 percent of cars sold worldwide will be connected, up from 30 percent last year, said the consultancy.
The trend is driven by customer demand: Three out of four consumers said they considered the connection services in cars an important feature in their next vehicle purchase, said AT & T and Ericsson in a report in October.
the risk for automakers is that Apple, Google and Microsoft conquer the business connected with cars operating systems and applications that people know well. Google and Apple already offer built-in infotainment systems with Apple CarPlay and Android Auto, and Google is at the forefront of the development of autonomous cars.
“Google and Apple have as much chance as anyone to win the automotive ecosystem, “said Kevin Curran, a professor of computer science at the University of Ulster in Londonderry, Northern Ireland. “Today’s cars are computers on wheels, and technology companies know very well that field.”
“Big decisions”
To remove the threat, automakers are ready to take “big decisions” over the next 24 months, making cooperation pacts and increasing spending on research and development as well as mergers and acquisitions, to move forward, said Thilo Koslowski, who heads the automotive part of the Gartner research firm. Who does not make these decisions run the risk of being left behind, he said.
General Motors launched its electric car Chevrolet Bolt at the Consumer Electronics Show in Las Vegas in January, before taking it to the hall automobile Detroit, a week later.
These decisions aim to highlight the software and web characteristics of the vehicles, and car manufacturers are adding panel with touch screens such as the iPad, and even more futuristic systems.
at Mobile World Congress, Ford introduced a new model SUV Kuga for the European market, with updated features communications, entertainment and driver assistance.
The company also outlined its latest plans for the Ford Smart Mobility, the initiative of the company covering areas such as connectivity, autonomous vehicles and large data.
“We are no longer a automotive company to be an automotive and technology company, “said Ford CEO Mark Fields, in an interview with Bloomberg TV at the event on Monday.
The company is tripling the engineering investment in technologies to make more semi-autonomous cars, Fields said.
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