Boys of OK Go broke the internet even before the invention … – Diario de Pernambuco

Ten years ago, when the concept of “viral video” was still “under construction”, the Internet spread to the four winds the image of five well-dressed men in the yard of a home, running a flawless choreography. Recorded in a single sequence-shot, homemade clip of A million ways, of the US band OK GO, it was deliberately rough and mesmerizing. With success on the web, they kept the formula in subsequent clips, with the inclusion of elements such as crawlers ( Here it goes again ), optical illusions ( The writing’s on the wall ), reaction contraptions chain and domino effect ( This too shall pass ). Now, the band strikes again to launch a recorded clip in an environment with zero gravity. As might be expected, Upside down & amp; Inside out viralizou. The clip has been viewed more than 220,000 people on YouTube alone. But they were not the first, since the early 1980 release date of the transmissions of MTV in the US, music and video go hand in hand with many artists always trying to innovate by bringing new technologies, good balconies or just a simple idea that ends up becoming iconic

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Michael Jackson -. Thriller (1983)
already turned to cliché, but you can not fail to mention Thriller , Michael Jackson, one of the most iconic videos of the initial phase of MTV. To be fair, British bands like the Beatles and Queen already launched promotional videos at least 20 years before, but the entire clip concept with a story from beginning, middle and end was born there. John Landis clip is a short film and refers to classic horror movies, counting up featuring Vincent Price.

A-Ha – Take on Me (1986)
Two years before the release of who Framed Roger Rabbit , film many cite is the cornerstone of animation mixture and live action , this clip of the Norwegian pop band a hit even in Brazil in effect until today impresses.

Peter Gabriel – Sledgehammer (1986)
former lead singer of progressive rock band Genesis won seven VMAs with this video, made entirely with stop motion animation, technology that is still used in movies and animations. Gabriel says that the recording process took more than 16 hours

Jamiroquai -. Virtual insanity (1996)
credited for bringing the funk and R & B back to the charts in the 1990s, the British band Jamiroquai, led by Jay Kay, innovated with a clip, at first glance, minimalist. The setting is just a closed room with two sofas, some lockers and vocalist dancing. However, the atmosphere moves the rhythm of the music, leaving the viewer in doubt: would the ground moving, the walls, only Jay Kay, or all together

the White Stripes – Fell in love with a girl (2001)

in 2001, the new American rock gained new air with the emergence of bands like the Strokes, Interpol and the White Stripes. Duo formed by the former couple Jack and Meg White, the band had simple sounding, with only guitar and drums. This clip, however, made history just by innovation. Directed by Frenchman Michel Gondry, is made entirely based on small blocks to assemble

OK Go -. Here it goes again (2005)
course the darlings of the virus could not miss in the list. Remember, the timing Clip Launch married the beginning of the popularity of YouTube. Give play and take a journey back to adolescence.