RIO – fever “Pokemon Go,” augmented reality game Nitendo, is about to get to Brazil. It promises to drag thousands of people in the streets, looking to the mobile screen, “hunting” the little monsters of Japanese franchise. Thirteen years ago, however, a similar adventure took the campus da Caparica, at Universidade Nova Lisboa, Portugal. At the time, people used a game (with use of a GPS attached to the phone) to hunt aliens. The adventure was the result of an innovation project YDreams – who was born in Portugal and today is headquartered in Spain, as YMed. – For the European Innovation Agency, which since 2007 has expanded to an arm in Brazil
YDreams Brazil, technology and design agency with a focus on innovation, has just signed a merger agreement with Canadian Apple Capital. Rebranded as Global YDreams, becomes, from today, the first listed Brazilian technology company on the TSX Ventures, electronic exchange of TMX Group, which also owns the Toronto Stock Exchange. It is the same where was listed TVX Gold, which has highlighted Eike Batista in the capital market.
Apple Ventures, originally created with a focus on investments in mining, turned his attention to the technology segment. Will supply 1.8 million Canadian dollars (US $ 4.48 million) in YDreams Brazil, which was valued at 4.6 million Canadian dollars, a figure consistent with the agency’s participation in the stock exchange. The funds will be used to pave the way for international expansion of the company, via Canada and North America:
– With the deal, the Spanish group leaves the business in Brazil, which held 65% stake and now has Global YDreams shares in Canada. Already we sought a path to international expansion. The first contact Apple Venture happened a year ago. Being on the TSX, focused on low-cost actions but with high growth potential, opens up opportunities to raise funds and grow. – Explained Daniel Japiassu, partner and COO of YDreams Brazil
Japiassu and Karina Israel , executive director of the company, a partner responsible for opening the YDreams in Brazil, take charge of the new operation. Both the Board of Directors shall have its headquarters in Vancouver, even with the participation of an executive YMed and three representatives of Apple investment fund Capital
-. The investment will allow us to also have new areas . The idea is to get the product to market items developed by YDreams. An interactive totem for urban space would be an example. Few companies can invest in the development of a unique prototype. A product already developed by us, reproduced for sale, would cost less and would remain innovative – highlights Karina
The director points out that YDreams is a company that develops its business in what he calls post-digital reality:.
– we operate in a technology sector still new and unexplored, which is virtual reality, robotics, innovation. We do consulting on brand positioning based on digital strategy. But the goal is to bring digital technology to the real world. We do not believe that people will be hidden behind a screen. We want to offer experiences from innovative features provide a maximized life, there is a post-digital company.
To provide this, YDreams focus on developing platforms that allow only possible experiences in the real world using digital technology. The agency signs the Nave Knowledge Olympic City, inaugurated in Engenhão the Secretariat of Science and River City Technology project. In space, the visitor can go through 22 interactive experiences created so that people feel as athletes of the 2016 Games . There are rowing simulators, athletics and cycling. You can also talk to Brazilian Olympic medalists such as swimmer Cesar Cielo, and take a picture with Tom and Vinicius pets.
Since 2010, YDreams Brazil has operating autonomy, developing own projects. Currently, due to demand for the Olympics, has a team of over 50 employees spread between Sao Paulo and Rio. In the client list, large as Coca-Cola, L’Oréal and Bradesco.
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