Apple: Technology can improve the TV – News Minute to (press release)

In an interview with The Hollywood Reporter, the Apple executive Eddy Cue said there are many things on television that nowadays do not make sense, especially because the technology to improve the concept of television already exists.

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To Cue, people “are not getting the features you want. The fact that I have to write things is idiotic. And television guides – to get home and want to see a Duke basketball game, because I have to go looking for that channel will give these technical capabilities already exist just do not exist on television “

Then the executive explains that being a programmer is like being a writer of a TV program or a movie. “When we write code, we start with a blank screen, and when we’re writing a script started with a piece of blank paper.”