New York – Imagine a technology created in the 80′s, which fell into disuse after the 90s and it is now the darling of young people in internet . That’s exactly what happened with GIF, animated images format
Alex Chung, founder of Giphy. – The most popular search engine and sharing GIFs – told a little about this phenomenon at the opening of TechCrunch Disrupt , an event that takes place this week in New York, in the United States.
according to Chung, the demand for multimedia content has always existed, but there was never right tools to find it. With this in mind he founded the Giphy, a company that serves more than one billion images per day and provides a simple approach to find and share GIFs.
Even with this superlative number, Chung acknowledges that technology yet it is unknown to much of the people. He says that “part of Giphy job is to popularize the GIFs. There are still many people who have no idea what this is. “
For a commonly associated with animations of cute kittens on the internet company, Giphy has been considered very promising for investors.
just over three months, the company has raised over $ 55 million in a funding series C, valued at $ 300 million.
Although the company is not yet profitable, Chung stated that the billing Giphy is increasing exponentially. In the past two months, revenue doubled.
She added that the company’s current focus is the expansion, but there are consistent plans to generate revenue, mainly content-based recommendation, display targeted ads and content sponsored
Topics:. Entrepreneurs , Internet , Startups , TechCrunch , Technology
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