5 ‘secrets’ hidden in the logos of major companies … – Digital Look

Develop a company logo is an arduous task for any professional or design team. You must create a symbol to convey all the ideas and information about the brand so that those who look for that soon will know immediately what it is and what it represents.

Often, however, the idea for behind a logo design is so complex that it is necessary to look over once to understand the lines that make up the pattern. After all, it is common to find “subliminal” messages on the logo of large companies, which still agregm more information and content to the design.

Check out the secrets hidden in just five known companies in the field of technology.

1 – Amazon

the yellow arrow in the logo of the largest online retailer in the world clearly passes an idea of ​​speed and fast delivery. But have you noticed that in addition to look like a smile, that arrow also connects the letters A and Z in the company’s name? It’s a subtle way of saying that, in the Amazon, you find all kinds of products, with all the letters of the alphabet

2. – Vaio

back in Brazil in partnership with Positivo, the Vaio is known by consumers thanks to the refined design of your electronics. This care can also be seen in the logo:. Together, the V and A letters form the image of a sine wave, basic symbol of analog communication

Right next to the letters I and O remember the numbers 1 and 0. These, in turn, represent the binary language of the electronic systems of today. With these two representations, Sony – creator of the Vaio brand – subtly changes to the public the idea of ​​evolution of technology, from analog to digital

3. – Beats by Dre

One of the major brands in the world headphones, founded by music producer Dr. Dre also has a subtle touch of double interpretation in its logo. Besides the obvious letter B in lower case, the design resembles a head with a pair of the company’s headsets, view the side

4. – LG

You may have noticed that the LG logo uses the L and G letters in a circle to represent a human face. Although the company says that the symbol is “the world, future, youth, humanity and technology,” some see the famous inspiration in the game “Pac-Man”.

5 – Cisco

Have you ever wondered what are the bars of different sizes on the logo of Cisco iT company? No, this is not a representation of sound waves. It is actually the silhouette, seen from the side, the Golden Gate Bridge, located in San Francisco, USA. This is where the company is based.