Thursday, March 17, 2016

The era of digital transformation goes far beyond technology – Computerworld

The era of digital transformation is already knocking on the door of undeniable way companies. This concept that addresses the changes associated with the use of digital technologies in various aspects of society and business has enabled new types of innovation that go far beyond simply improving transactions and traditional working methods.

To make the scene even more challenging, these changes are occurring at an impressive speed. If before companies could wait months to observe and plan responses, in the era of digital transformation, they run the risk of falling behind and losing a lot of space to competitors if they are not prepared to offer this new software to meet that particular demand.

So how can organizations keep pace and have the digital world as an ally, not an enemy? One of the secrets is to have partners who can accompany them along this journey of transformation, developing or promoting the development of digital products that can provide innovative experiences to increasingly demanding users in terms of functionality, quality and speed to provide answers.

Forget partners who still use the old software factory models or expert advice on allocation of professionals, older style “bodyshop” for application development. None of the two formats is able to meet the requirements in the era of digital transformation. – Create value by providing rich and relevant experience from custom digital products based on end-user behavior

More than just mastering technology development and certification tools, it is necessary that this partner for digital journey has a unique, holistic approach to understand and meet the demands of each client and their business. We must recognize that there is a magic formula for success that applies to all cases and can be registered in a software manufacturing process. The partner must work considering the culture of the assisted company and have in mind that the requirements and digital products can evolve over time, following the dynamics of the online world.

In other words, development digital products is less focused on processes and tools in favor of individuals and interactions – can give up for a few days of the documentation to put your hand effectively in creation; why not work together with the client and leave a little aside the contract negotiations? And finally, we must strive to present responses to changes in requirements rather than following an immutable plan. All this, together and mixed, is certainly what digital success business seek and will continue seeking in their partners along the era of digital transformation.

* Renato Bolzan is director of New Business S2IT, focused technology company in the development of bespoke software and consultancy.

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