In the coming months, a Portuguese technology will allow consumers to register and pay the shopping in supermarkets through the smartphone. All as they walk through the store without having to go to the line of the payment box, or need special devices. Only need to download the application and set YouBeep a means of mobile payment to have the speed and convenience of online shopping as they do offline shopping. It is an invention of the Portuguese startup Xhockware, which in September 2015 launched a first version of the product even with partial intervention store employees.
The new system, says Live Money CEO João Rodrigues, will allow customers finish the autonomously purchases. “This solution enables increased customer autonomy and application to all types of stores, regardless of the technology of sale system, size or number of daily customers,” he explains. The startup already has systems installed in Lidl and Pingo Doce stores and is “to analyze prospects and timing to expand the number of stores where YouBeep is available.” Not only here but also in other markets, where they already have some initiatives: the UK, Germany, Italy and the Nordic countries. In the United States, are preparing pilots in California and Texas, which will be released to the public in the coming months. ;
Xhockware is one of several Portuguese startups whose business model is based on hiperlocalização, a concept that emerged in the 90s associated with news content of local interest and is now connected to the massification of various technologies: navigation GPS, 4G networks and ubiquity of smartphones in the pockets of consumers. A first wave was more connected to the check-ins like Foursquare and Yelp Local outdoor type. Then came the revolutionary services like Uber and Airbnb transportation in the housing. Now, Amazon Now delivers the grocery shopping in a few hours and there are hundreds of new startups hyperlocal, from the network to find babysitters in the neighborhood to online financing system in the community.
In Portugal there are several examples recent. The Findster offers a GPS monitoring system without fees, with a small browser that connects to a mobile application. Meo has a family location service. The Zaask created a professional procurement platform based on location. The Mobiag developed a car-sharing software that allows consumers to hire a car parked nearby. And Mapidea, making geospatial consulting, entered this week for incubation in the Startup Lisboa.
“The killer app is that you have the ability to add these different types of services in an intuitive and simple way to user, saving you time and worry, “says André Freitas, application NearUs co-founder, who brought the mobile era the concept of the IRC rooms, based on location. “Imagine an app that we’re looking for a restaurant and automatically commissioned what we want to eat there, and at the same time we have a taxi pick-up option in a synchronized manner,” he suggests. “Thus, when we get to the restaurant, we do not have to wait for the confection of the chosen course.” Before confirming the taxi, the app offers 50% discount on a massage a few meters from the restaurant. “In the near future with the internet of things, everything will be connected and will be easier these killer apps reach their real potential.”
The proximity of logic
One of the most interesting startups in this space is the Mobiag, whose software allows CityDrive provide a network shareable cars in Portugal. “Only the strong penetration of smartphones in the last 5 years has successfully launch a business model that is based on the ability to find a vehicle when it must, and be able to make a reservation, open and close without using car doors to a computer or the telephone service, “says CEO John Felix.
the mobile component is also at the heart of Zaask service, says the CEO Luís Pedro Martins. The company, which allows hiring professionals for various services in a radius of 1 500 kilometers, grew 200% last year and is already internationalized for Spain.
Also Zomato restaurants discovery app is growing exponentially – has nearly half a million registered users and 1.3 million visits per month, with a focus on Lisbon, South Bank and Porto. Miguel Ribeiro, Head of Growth of Zomato in Europe, reveals that the app wants to extend to the Algarve this year and that it is not just a directory with 18,000 restaurants “is also a social network for foodies where you can evaluate and give opinion about the restaurants and upload photos. “the app is not Portuguese, but has European headquarters in Lisbon.
Already Findster has about a year and is being incubated in HAX Boost in São Francisco. It is distinguished because it created a radio communication system owner of the smart-phone and a small locator, which can put a child or pet. “We created the Findster to think of cases of proximity use that for some reason we lost our son of view for a few moments,” explains André Carvalheira, director of operations. The system has no monthly fee, unlike that exist in the market with SIM card, and the range is one kilometer.
Meo has a solution in the same scope, Localizz, which is a Portuguese technology iMobile Magic, with the advantage that it can be used with traditional mobile phone (smartphone addition). “Being a family location app promotes a balance between privacy and peace of mind in the daily logistics,” says an official source operator, referring to the recent repositioning the level of tariffs led to an increase in the number of users. It is a service with monthly fee, but allows constant tracking the location of family members. How does that combines privacy?
This is one of the main issues that arise with these services, which may include recognition by video. The researcher Pedro Carvalho, Telecommunications and Multimedia Centre of INESC TEC, points out that the technical and legal challenges of using video for locating people in scenarios such as safety, health and retail require “greater interaction between engineers and regulators “. . One of the recent projects you worked on is the Retail Pro, which uses tools of spatial location video to understand the reasons that lead consumers to stay or not a store
There is a tradeoff you need to do: to use these services, the user has to give private data voluntarily, such as location, personal tastes, habits and needs. Bruno Fonseca, head of cyber security company ESET marketing, advises caution in the type of applications that are downloaded and the permissions that are given. “On one side it is positive because it allows businesses and developers targeting of their offers by geographical factors and the launch of new services, another may pose some risks for users,” he warns, stressing that cybercriminals are always waiting for . profit from someone else’s data
“Privacy is always an issue in hiperlocalização apps; the big difference is how each app processes and stores this information and how safe it is, “says André Freitas, the NearUs. “More and more users are concerned about your privacy,” he admits. “At the ; However, we all want to take advantage of these new technologies that facilitate our lives. “
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