Understand the impact of technology in collaborative economy – Digital Look

Even if you do not make the slightest idea is collaborative economy in one way or another you have also lives this reality. A study by the George Mason University in Washington, points out that car sharing, houses and other services is transforming the world economy. The reproduction of music and videos online, collaborative finance (such as crowdfunding), recruitment of personnel and online facilities and car sharing are the main examples of this new moment. It is estimated that these sectors should reach revenues of 335 billion dollars by 2025 worldwide. . A big step compared to the current revenue of 15 billion dollars

The collaborative economy is not new; but recently, the popularization of mobile technology has given a much greater extent the concept – the result is a big enough impact that bothers the traditional market. Netflix, for example, ended the – until then – powerful Blockbuster (and many neighborhood car rental companies as well). The Waze practically retired any other GPS service on smartphones. Taxi drivers attack, they stop cities, and require the abolition or overhaul of Uber. And for some time now, the hotel chain around the world criticized the unfair competition Airbnb

Established in 2009, the Uber is the most popular platform. – And controversial – collaborative economy. A startup that has created an online system for rental drivers is present in 300 cities of 55 countries and is valued at $ 45 million. If you think about it, the Uber is not a revolutionary idea, after all the executive transport has been around for a long time. Again, the impact it is all connected to technology, more precisely to the application itself and the ease of use and access.

While taxi drivers accuse the Uber of being “pirates drivers” and illegal, the company He defends himself and says he can not be treated as a public transport company, after all is a digital business enterprises. Which makes sense. But really, lack regulation of service. On the other hand, in this case, one must consider that before the Uber simply did not exist such service online.

Created in 2008, Airbnb is an online platform for ordinary people to advertise and booking accommodation over the internet. The travel startup is valued at $ 20 billion and is present in more than 34,000 cities in 190 countries. In Brazil already has 45,000 locations and more than one million users.

The accommodation offered in Airbnb is on average 40% cheaper than the daily of a hotel in the same area. Because it is cheaper, the platform enables greater access; that is, more people can travel and food tourism in different cities. But, just as happens in Uber, the hotel chain complains and says that lack regulations -. Which disrupts the game

For market analysts and economists, the analysis of this new scenario is that the services with traditional models – some even exceeded – if they want to stay competitive will have to innovate and review its structure. For us, the users of these services, the interesting thing is that competition drives up standards of care. So in addition to any economic question, the most positive impact is for the consumer

One thing is certain:. No return, the market will have to adapt. Who won we are. But this whole controversy still goes away. Meanwhile, enjoy the space to also leave a review on this new reality. What do you think of the collaborative economy? Join leave your comment on our website … Oh, and if you missed the first story of this “New Economy” series, check out the story of the fight between the TV cable operators and Netflix. I wonder who is right, huh

Next week we will bring examples of the “Uberização” of the economy -! Other services that decided to innovate and are betting on the same format. Do not miss and get inside.