The Brazilian e-commerce turnover of 35.8 billion reais last year and expected growth is 20% in 2015, but behind these optimistic figures, there is a highly competitive scenario: the Brazilian market has 450,000 active and e-commerces about 60% of all revenue is held only by the top 10 online shops in the country.
To the small and medium entrepreneurs seeking its share in this billionaire billing, you must create strategies to overcome intense competition and concentration of sales at major retailers. The most common strategy is to focus on certain niche products and customers, reducing the number of direct competitors, but does not eliminate the highly competitive scenario.
Change the prices then becomes the strategy to conquer new customers, but perform such an action without an accompaniment can be shot blindly and the beginning of an operation without profit the merchant. But the same technology that makes it possible for online sales throughout the country, also allows the creation of monitoring prices and competition online tools.
The tools have advanced enough and were not restricted to monitoring, today’s systems monitor and store information about pricing and availability of goods sold, send alerts, display the history graphs allow the export of data and also send scheduled reports.
Based on these data the merchant to track the real-time market , makes decisions and sets strategies to acquire new customers and increase your sales. The systems work entirely online and in some you can access the computer platforms, tablet or smartphone.
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