the RIVER — A great event will bring together a range of professionals from Brazil and the world, which stand out for creativity and the avant-gardism of his works. Known in countries such as the United States and the United Kingdom by promoting intensive discussions about innovation, the Wired Festival will be held for the first time in Brazil, on 2 and 3 December, at the Warehouse Utopia, in the Port Area of Rio. The event will bring to the rio public discussions about trends in the fields of science and technology, entertainment and culture, politics, economics, design, and style of life. There will also be space for exposure and experience with new products and techniques that promise to shape the futur e.
The festival will be held in partnership between THE GLOBE and Edições Globo Condé Nast, with sponsorship from Nextel and cocuradoria of FLAGCX. In Brazil, Edições Globo Condé Nast is a joint venture between Editora Globo and Condé Nast International, responsible for the publication of "the Wired", the prestigious monthly magazine and online whose content focuses on how new technologies affect society.
— we didn’t have anything as focused on innovation in our grid of events, says Frederic Kachar, director-general of the Print Media Group Globo. — The events are for us a demonstration of live content, what do we do with a lot of passion and quality in the role for more than 90 years. We want to be the great healer of this type of event in Rio, and the partnership between the Infoglobo and our magazines has been shown to be very effective in this sense.
CREATIVE MINDS
Among the speakers international are confirmed names like the american Sean McKelvey, lead developer of the robot Pepper, which was created to be a wizard home; the futurologist Magnus Lindkvist, a collaborator on the lecture series, TED; Kaoru Sugano, genius of creativity who has worked with Björk and made a clip with artificial intelligence to Brian Eno; and Ben Hammersley, editor of "Wired" to the british public.
Among the brazilians are experts as Ronaldo Lemos, the director of the Institute for Technology and Society of Rio de Janeiro; Cristina Junqueira, co-founder of the startup Nubank; Alex Atala, the chef with two stars in the Michelin Guide, the restaurant D. O. M and a by Dalva and Said; and Silvio Meira, founder of the Center for Advanced Studies of Recife and Porto Digital.
in Addition to providing the public with the conference and experience unique, the Wired Festival 2016 marks the entry of the iconic magazine in the country. Founded in 1990, the publication was very well-known, among other reasons, because he coined the terms that became popular in recent decades, such as "the long tail of the internet" and "crowdsourced". Currently, the "Wired" is present in USA, Italy, United Kingdom, Germany and Japan.
— There are times we are analysing how to bring a fifth title in the Condé Nast to Brazil (are currently published in the country, "Vogue", "Casa Vogue", "Glamour" and "GQ"). The "Wired" has always been on our radar, but the situation in the market in the last three years has left us more careful with any launch, ” says Frederic Kachar. — Given the success of Rio in the international events and the force that the conference of the "Wired" won the world in this period, we see the perfect opportunity.
editorial Director of Editions Globo Condé Nast, Daniela Falcão explains that is expected for a 2017 release of an annual publication with the list of a hundred minds, the most innovative in the world, including brazilian names and international. A magazine with a shorter periodicity, such as in the mold of the american version, which is monthly, it depends on the reception of the brazilian public.
— what’s on The horizon is the annual magazine and, eventually, an online arm — says Daniela. — A magazine with a lower frequency is not discarded, but is not provided. Depends on the success, we realize that there is a market.
For the coming year are scheduled two editions of the Wireless Festival. The first is scheduled for June, in São Paulo, in a version with only conference dedicated to the business audience. In December, the event returns to the River.
The River has been distinguishing as the city of innovation, not only to have been given the Olympics in a different way, ” says Daniela. — Is a city more alternative, which generates the content, it is more open. As it is a festival of innovation, I would only have sense to be in a city like this.
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